Martin & Vleminckx (MV Rides), a leader in the design, manufacturing, fabrication, and installation of attractions, will be exhibiting at IAAPA Expo Europe 2026, where it will present its portfolio of attractions designed to deliver unforgettable experiences, maximise operational value, and push the boundaries of ride engineering.
The expo is taking place in London from 21 - 25 September, with the trade show floor open from 22 - 24 September. Attendees can find Martin & Vleminckx at booth #S4501, to discover how the company is helping shape the future of amusement attractions.
Creating lasting value
As amusement parks continue to seek innovative ways to engage visitors and differentiate their offerings, the company's booth will highlight the G-Storm.
This unique thrill ride swings guests back and forth in a giant gondola as it travels along an elevated track, combining towering height, dynamic motion and breathtaking visuals.
The G-Storm is accompanied by the Unicoaster 2.0, which marks a new generation of interactive coaster technology.
With patented rotating seats over a roller coaster track, this attraction enables riders to control the intensity of their experience. The result is a highly repeatable attraction that offers visitors a new experience with each ride.
Also featured is the Polercoaster, a roller coaster that continues to present new possibilities within compact park footprints.
Its combination of vertical coaster elements with an exceptionally efficient layout enables owners and operators to provide top-tier thrill experiences while optimising valuable space.
Nathan Jones, president of Martin & Vleminckx, says: "Today's guests are looking for distinct ride experiences that create lasting memories.
"At Martin & Vleminckx, we are focused on helping our clients create those memorable moments through innovative attractions that combine excitement, creativity, and operational efficiency."
With decades of experience, Martin & Vleminckx has built a reputation as a trusted partner to parks worldwide. Its portfolio reflects its ongoing dedication to developing attractions that drive attendance, enhance guest satisfaction, and create lasting value for operators.
Delegates at IAAPA Expo Europe 2026 are invited to meet with the Martin & Vleminckx team to learn more about the company's attraction portfolio, discuss upcoming projects, and explore new opportunities for innovation in the attractions industry.
To schedule a meeting during the show, please email info@mvrides.com
Martin & Vleminckx recently exhibited at IAAPA Expo Asia 2026, which was held in Hong Kong from 10 - 12 June.
Rebecca Hardy has over 10 years' experience in the culture and heritage sector. She studied Fine Art at university and has written for a broad range of creative organisations including artists, galleries, and retailers. When she's not writing, she spends her time getting lost in the woods and making mud pies with her young son.
