Mat Way is Global Director, Live Entertainment, Gaming & Interactive at the BBC in London.
He is a highly experienced media executive with extensive experience in the commercial, strategic, and creative development of Location Based Entertainment and Live Shows. He has a proven background working with major IPs and leading live event business development and execution in key markets including Asia, Europe, and North America. His role also includes managing the BBC’s Gaming and Interactive businesses.
Blooloop is the leading online resource for visitor attractions professionals, delivering in-depth news, analysis and insights across theme parks, museums, water parks, zoos and immersive experiences worldwide.


