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D J Willrich Selects WATCHOUT and PICKUP for Allison Customer Experience Center

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Dataton technologies deployed in large format and AV theatre shows and brand experience.

The multi-million dollar Allison Customer Experience (ACE) Center and Demonstration & Drive track in Hungary looked no further than D J Willrich (DJW) to install a multi-screen audiovisual spectacular that uses WATCHOUT™ multi-image display and presentation software to inform, engage and enthral VIP customers at ACE.

As the presentation audio runs in English language, Dataton PICKUP™ audio guides are integrated with WATCHOUT offering VIPs a selection of eleven additional foreign languages or for VIPs wearing hearing aids. Mirage Associates, Dataton Premium Partner, UK & Ireland supported the DJW during the project installation phases.

D J Willrich Selects WATCHOUT and PICKUP for Allison Customer Experience Center

VIP customers entering into the experience are provided with a background on the history of Allison Transmission. After the presentation, VIP customers then test drive a number of trucks on various courses including road and off road which are fitted with Allison Transmissions.

“WATCHOUT is used in the pre-show, main show and post-show areas and manages content and CGI sequences across multiple displays and screen sizes, ” said David Willrich, Director, DJW.

“We selected PICKUP audio guides to run in sync with WATCHOUT for visitors who don’t speak English. VIPs can select from another eleven languages or use the system if they wear hearing aids using the ‘T’ function, ” added David Willrich at DJW.

D J Willrich Selects WATCHOUT and PICKUP for Allison Customer Experience Center

The pre-show film uses sophisticated post-production techniques to magically bring the company founder, James Allison, to life from a photograph of the 1909 Indianapolis Motor Speedway. He introduces visitors to the history of the company before they enter the main theatre show.

“The exciting multi-screen immersive theatre show utilizes a combination of both specially commissioned CGI sequences and live action footage filmed on location to demonstrate the benefits of using an Allison Transmission. The whole experience is further enhanced with a full 5.1 surround sound audio mix, ” explains Paul Kucharski, director at Centre Screen Productions, responsible for all multimedia content and creation.

Lars Sandlund, chief operating officer at Dataton says: “ACE is a terrific example of how our WATCHOUT and PICKUP technology can be integrated and deployed to engage and immerse audiences.”

DJW’s work at The Allison Customer Experience Center was shortlisted for the Business Installation of the Year in the 15th AV Awards 2013 programme.

See Dataton and WATCHOUT Premium Partner Videmus at Stand 107, EAS 2013 from 18-20 September, Port de Versailles Convention Center, Paris

Dataton at PLASA London at Stand Q6 from 6-9 October 2013, ExCel London

Photography © The Allison Customer Experience Center. Images courtesy D J Willrich 

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