Gateway Ticketing Systems UK has provided a new ticketing and customer relationship management (CRM) system for Royal Botanic Gardens, Kew.
Gateway’s ticketing and CRM solution went live at the Royal Botanic Gardens, Kew, in April 2014 and has also been installed at Kew’s Wakehurst site in East Sussex. The improved system gives a single view of the customer across its entire organisation, enabling Kew to more easily keep track of its customers and ultimately to convert more day visitors into members.
In addition, Gateway is also providing time and capacity controlled ticketing for Kew’s Pagoda. The Pagoda, open to the public this summer for the first time in eight years, creates a new revenue stream for Kew and will increase visitor secondary spend.
Commenting on the announcement, Andy Povey, Operations Director at Gateway Ticketing Systems UK, said, “Kew is an iconic attraction that draws visitors from across the globe and we’re thrilled to have the opportunity to work with them on this exciting project. Gateway has many years’ experience in helping businesses improve their ticketing and CRM systems and we look forward to helping Kew increase their revenue and improve visitor satisfaction and loyalty."
Image: RBG Kew