Hormel Foods has announced the opening of a new museum dedicated to its most iconic canned product – SPAM.
Designed by Jack Rouse Associates (JRA), the 14, 000 ft² family attraction in Minnesota features a mix of galleries and interactive exhibits.
“As we prepare to celebrate the 125th anniversary of our company in Austin, throughout the country and the world, this new SPAM Museum will be a great way for people to connect with the iconic SPAM products and Hormel Foods, ” commented Nicole L. Behne, Marketing Director, Grocery Products at Hormel Foods.
Experts in experience design, JRA provided complete planning, design and project management for the museum which celebrates 79 years of the globally popular meat product including its long history with the military.
Located in the heart of downtown Austin, Hormel hopes that interest in the new attraction will also benefit surrounding businesses.
“It was important for Hormel Foods to have the museum in downtown Austin to support its growth and see this area become a destination for both city residents and tourists, ” reported Savile C. Lord, Manager, SPAM Museum and community relations at Hormel Foods.
“We hope that the new downtown location will allow people to see all that Austin has to offer including great restaurants and shopping.”
A multi-award-winning company, Hormel has been named one of “The 100 Best Corporate Citizens” by Corporate Responsibility Magazine for the seventh year in a row.