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DP Leisure Launches 360 Play Franchise Opportunity in Europe


DP Leisure (DPL), the operating company behind the industry leading, UK based children’s play centre brand 360 Play, has announced the launch of Franchise 360, a franchise opportunity which will allow potential operators to benefit from the 360 Play brand elsewhere in Europe.

360 Play has enjoyed much success during the past six years with its children’s entertainment centres and having opened its first venue in Milton Keynes to much acclaim, the role out of the brand began with the opening of a second venue, in Stevenage, followed by a third in Leicester.

Moving forward, the company sees further opportunities in the UK while it is also now looking to help create franchised openings on the continent of Europe, specifically in Holland, Belgium and Germany.

“Following successful trade investigations into Holland by DPL’s sister company DP Associates, we are now looking to take the 360 Play brand into that country and beyond with franchised ventures, ” explained Managing Director Duncan Phillips. “We have a vast wealth of experience in the design and operation of children’s play centres and have created a mix of activities that not only provides a great fun day out for youngsters and their parents but which also incorporates numerous activities to aid children’s development.

360 play children's entertainment centre with cars

360 Play is a dynamic and fast growing business which has delivered its hugely popular brand of entertainment for families with young children to well over one million visitors since its inception, ” Philips added. “As we continue to expand the business in the UK we also believe the time is now right to extend the role out of the brand beyond our home country and can see some great opportunities for franchised outlets on the continent of Europe, notably in Holland, Belgium and Germany.”

Indeed, 360 Play’s unique offering ensures children enjoy a highly active, creative and imaginative experience so that they learn in a fun way whilst also developing social, cognitive360 play logo caldrons entertainment centre and physical skills, all of which are so important in their younger years. A wide range of activities is on offer, which in addition to a three storey play structure, dodgem cars and a carousel, also include the 360 Street creative play area and a variety of other, complementary fun things to do, including messy play, building/construction play, singing, dancing and musical play and an Activity Time for the youngest of visitors.

In addition to the indoor element, 360 Play also operates outdoor activity areas at its Milton Keynes and Leicester centres. These too have proved enormously popular and are an important and unique element of the 360 Play brand. A wide range of other facilities, including a high quality café, are also available to ensure a comfortable visit in a safe, clean environment.

Individuals or companies interested in sharing in 360 Play’s success through a franchised operation should contact for more information and an informal discussion about what is a truly exciting opportunity.

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