F1 Arcade, the world’s first official Formula 1 simulator racing experience, is opening its inaugural US venue in Boston’s Seaport district in early 2024.
The new attraction for competitive socialising in Boston will be the first of more than 20 planned sites in the US in the next five years.
F1 Arcade’s first location opened in London in December. Its simulators immerse Formula 1 fans using motion and audiovisual effects.
The attraction also features a cocktail bar, several F1 circuit-inspired ceiling chandeliers, private rooms, and F&B.
Covering 16,000 square feet, the new F1 Arcade will be home to 69 racing simulators. Players will be able to choose from various racing modes to compete against each other.
F1 Arcade was founded by Adam Breeden, an innovator in competitive socialising and the person behind concepts such as Flight Club, Puttshack, Hijingo, Bounce and All Star Lanes.
Breeden said: “Formula 1’s success globally and particularly in the US paves the way for F1 Arcade to continue to thrill fans and importantly, also non-fans with our unique racing experience in a beautiful, high-energy environment with the very best hospitality and service.”
Per a press release, the US has become the leading market for followers on F1’s social media platforms, overtaking the UK and Brazil with a year-on-year increase of 45 percent from 2022.
Competitive socialising in Boston
“Formula 1 is enjoying significant growth globally – and we are constantly innovating to ensure that we are bringing the highest quality of sport and entertainment to new and diverse audiences,” said Stefano Domenicali, president and CEO of Formula 1.
He added: “F1 Arcade does exactly this by putting our fans behind the wheel of bespoke racing simulators, so they can feel the thrill of an F1 car firsthand, coupled with a premium hospitality offering to match our world-renowned paddock.
“The success of the London venue so far has been incredible, and we are excited to see the F1 Arcade project continue to grow as it hits the US, starting in Boston.”
Images: Formula 1
