Leading creator of themed and branded activity attractions, Lappset Creative has announced the appointment of Miia Taehtinen to the company’s China office.
As the new China Country Manager, Miia Taehtinen will be responsible for looking after local clients and their themed attraction projects. She will also work for the Group.
Taehtinen brings 25 years of leadership and project management experience to Lappset from seven different organisations including IKEA, Metso Panelboard, the ICT sector and Pöyry Management Consulting.
Prior to joining Lappset, she worked as the Executive Director of the FBCS, the Chamber of Commerce of Finland in Shanghai.
Lappset’s new China office will focus on theme parks
Taehtinen has a Masters Degree in engineering but has focused on international business development and strategic growth. She is based in Shanghai, where she has lived since 2014.
The new subsidiary in China has been established to focus on theme park business. It will not affect the company’s current distributors in the country or its traditional playground and sports area business.
Based in Finland, Lappset Creative designs, builds and realises themed and branded activity attractions for theme and amusement parks, holiday resorts, family entertainment centres, shopping centres and attractions. The company works with well-established entertainment brands in over 46 countries around the globe.
Lappset Creative develops engaging experiences that help facilities stand out in the market, increase repeat visits, broaden the customer demographic, extend the season and refresh the offering.
Previous projects include the UK’s Peter Rabbit™ Adventure Playground at Willows Activity Farm and Mattel Play! Liverpool, as well as Russia’s Adventure Kingdom Activity Park. The company has also created Angry Birds Activity Parks in Malaysia and Gran Canaria.