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The Giant Company launches digital art experience

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The Giant Co

The Giant Experience will open at Central Plaza, Dublin on Wednesday 20 September and promises the ‘world’s most awe-inspiring selfie’

The Giant Company, an Irish organisation working in concert with cities, embassies, and leaders across the globe, has announced that its new immersive attraction The Giant Experience will open at Central Plaza in Dublin on Wednesday 20 September. The digital art experience promises the “world’s most awe-inspiring selfie”.

The innovative digital art attraction will be open for four months in the city-centre location and is suitable for visitors aged 7 and over. Prebooking is highly recommended.

Giants of technology and history

Inside The Giant Experience, visitors are scanned in Ireland’s inaugural volumetric scanning theatre. This scan is then displayed as an extraordinary moving image on a four-metre-tall LED-covered Giant Head, resulting in the “world’s most awe-inspiring selfie”. The exhibition also includes further Giant Heads which measure two and three meters tall.

The Giant selfie

As well as generating the giant selfie, the volumetric scanning theatre creates a holographic avatar of each visitor in real-time. The avatar – a full-body, perfect replica of the visitor – is transported into the multiverse.

Here, the avatar can move around and interact with a variety of virtual environments. Visitors can save their avatars (as well as augmented and virtual reality surroundings) on their mobile devices and continue to explore and enjoy them after leaving the experience.

As visitors move around the experience they will be transported to a mythical land of giants and giant slayers. They will encounter characters from Irish legends and the real-life Giants of Irish civilization – these are people who have shaped the country’s history, changed the world, and contributed to the advancement of humanity.

The experience aims to “Awaken the Giant in You!” as they learn about these inspirational figures and see their selfie as a giant. The Giant Experience says it serves as a reminder that “everyone has creative potential and the promise to develop their talents”.

The Giant Co. selfie

Dame Amanda Thompson, CBE and chairperson of IAAPA, says: “I think it’s an absolutely mesmerizing Giant of new technology! A fantastic, wonderful, wonderful thing!”

The Giant installation

The Giant will be on show in cities around the world and includes a number of cutting-edge technologies. The most remarkable feature of the installation is a 40-metre-high giant statue which is covered in LEDs and has a moving head and arms.

The Giant statue stands on the top of a building where visitors can find an immersive exhibition as well as concert performances, special events, food and retail.


The Giant Company is dedicated to environmental awareness, sustainability, the creative development of human potential, and the imaginative, constructive, and helpful use of emerging technologies. In support of these objectives, a tree will be planted for every guest who buys a ticket to The Giant Experience to help reforest Ireland.

The Giant Company announced its debut cities at IAAPA Expo Europe last year.

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Rebecca Hardy blooloop

Rebecca Hardy

Rebecca Hardy has been working in the culture and heritage sector for over 10 years. She studied Fine Art at university and now writes for a broad range of creative organisations including artists, galleries, museums and retailers. When she's not writing, she spends her time getting lost in the woods and making mud pies with her young son.

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