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American Dream opens immersive TiLT Museum attraction

American Dream has opened another immersive attraction called TiLT Museum, featuring the work of renowned street painter Tracy Lee Stum.

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TiLT – A Tracy Lee Stum Museum is a magical and immersive experience at American Dream, home to experiential 3D artworks, workshops and special events.

“At American Dream, we’re always looking for new ways to create unforgettable experiences for our guests, and with Tracy’s extraordinary vision, we’ve raised the bar to new heights,” said Don Ghermezian, CEO of American Dream.

“The TiLT Museum is one-of-a-kind, and we’re looking forward to sharing this revolutionary interactive concept with art lovers of all ages.”

American Dream‘s TiLT Museum will also host an artist-in-residency programme, inviting international talent to create unique installations on a rotating basis.

3D artworks at American Dream

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TiLT Museum joins existing entertainment offerings and attractions at American Dream, including DreamWorks Water Park, Nickelodeon Universe, SEA LIFE New Jersey, and Big SNOW.

TiLT Museum optical illusions and vignettes include:

Scaling Liberty: “A new way to get to the top of Lady Liberty! We’ve dropped a rope down from her crown to help you ascend, so if you are a climber, this illusion is for you.”      

TiLTed Space Station: “Experience zero gravity when stepping into this sideways space station, and let the flight control guide the way while enjoying a view of the cosmos from the flight deck.”      

Gamer: “Ever wish you could really be part of your own arcade video game? This game’s for you. Step inside the video screen and it’s you against your player while trying to score points.” 

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Invaders of Area 51: “En route to a secure facility, these crates somehow wound up at TiLT and its friendly aliens want to get out to join the fun. Inspired by actual micro-animals, these aliens are quite colorful and friendly.”

Cabinet of Curiosities (The Illusion Room): “Cabinets of Curiosities were the precursors to museums. This particular cabinet has some very strange specimens, but the most interesting one is right in the mirror.”      

Who’s A Good Boy?: “Man’s best friend is looking for some love and a special treat – the only problem is, you’re the treat. Man bites dog or dog bites man?”

Optical illusions at TiLT Museum

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“Opening TiLT’s flagship location at American Dream is truly a dream come true,” added Stum. “I am thrilled to see this unique museum concept come to fruition through the American Dream brand.

“American Dream as a brand represents a fun, colorful, artistic, and inviting lifestyle, which synchronizes beautifully with TiLT’s brand.”

American Dream co-CEO Mark Ghermezian previously discussed plans to further integrate technology. Meanwhile, Triple Five Group is selling a 49 percent stake in the Mall of America and West Edmonton Mall.

Images: Triple Five Group

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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