Six Flags is promoting and showcasing its Halloween events for 2025 in a nearly 8-minute horror film titled Come Out and Play.
The short film was created by TMA, Six Flags' creative agency partner, also the company behind Six Flags' long-form advert for Halloween 2024, titled Tick.Tick.Tick.
Shot within Six Flags theme parks, the short shows off the haunted mazes, scare zones, live shows and rides at Six Flags' Halloween event, and introduces a creepy character named Smiley.
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“Halloween is a huge cultural moment that just keeps growing,” said Christian Dieckmann, chief commercial officer at Six Flags.
“For us, the time was right to raise the stakes – bigger, better, and scarier. Just as we are ‘serious about fun’ throughout the year, we are also serious about fear when it comes to Halloween. We dare viewers to Come Out and Play.”
As above, Halloween events are being expanded and enhanced across the attractions industry, with operators innovating and increasing investment to attract more guests.
For 2025, Six Flags launched its biggest Halloween season to date, providing new experiences inspired by The Strangers, The Conjuring Universe, and Blumhouse’s first original Spanish-language horror film.
TMA's chief creative officer Harris Wilkinson, who wrote and co-directed the new short film, said: “This is branded entertainment with one goal in mind, to make Six Flags the Halloween destination.
"That is why we shot it entirely within Six Flags parks. By showing off the mazes, the rides, and the scare zones, we give people a sense of the seasonal terror that awaits. And we anchored it with one simple invitation, Come Out and Play.”
Come Out and Play debuted on 1 October and is available on YouTube and across Six Flags' social channels.
Images courtesy of Six Flags
