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‘Seeing the Invisible’: Eden Project extends AR exhibition

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eden project seeing the invisible

‘Seeing the Invisible’ launched at 12 botanical gardens across six countries in 2021.

The Eden Project is one of 10 botanical gardens across the globe to host the ‘Seeing the Invisible’ augmented reality (AR) exhibition for a second year.

Seeing the Invisible, the most ambitious exhibition of contemporary artworks created with AR, was launched at 12 botanical gardens across six countries in 2021.

It features contemporary artworks by 13 international artists, including Ai Weiwei, Refik AnadolEl Anatsui, Mohammed KazemSigalit LandauSarah Meyohas and Pamela Rosenkranz.

“It’s fantastic to be part of this unique and truly inspiring exhibition and to see it about to reach new audiences worldwide,” said Sarah Peake, content curation manager at the Eden Project.

eden project seeing the invisible

The exhibition’s artworks have “provided the opportunity for the audiences to engage in so many of the challenges we now face”, Peake said.

“Working with gardens all around the world has brought together a global community with a united ambition to improve the relationship between people and planet.”

Seeing the Invisible is the first exhibition of its kind to be developed as a collaboration between global botanical gardens.

It was initiated by Hannah Rendell, executive director at the Jerusalem Botanical Gardens, and Candida Gertler, co-founder of the Outset Contemporary Art Fund. It is co-curated by Hadas Maor and Tal Michael Haring.

Collaboration between botanical gardens

Eden has worked in partnership with the Jerusalem Botanical Gardens to develop this call-to-action, which encourages guests to explore their relationship with nature.

Guests engage with Seeing the Invisible via an app, available for iPhone and Android in the App Store and Google Play.

“Today we have an exceptional potential for global collaboration. AR allows us to share costs and experiences in a way that has never been possible before,” said Rendell.

“We are deeply gratified for the opportunity to forge new connections with partner gardens and art institutions across the globe, for a second year.”

Images: Eden Project

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 15 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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