Ticket Tailor, a leading self-serve event ticketing platform, has unveiled the Climate Impact Tracker. This feature gives the firm’s international community of over 70,000 event creators real-time updates on the carbon emissions produced by selling tickets through the software, together with charity donations made by Ticket Tailor based on ticket sales through the platform.
This launch aims to provide transparency about the software’s carbon footprint and to spotlight Ticket Tailor’s initiatives to reduce this impact and support climate charities. This enhanced visibility, which is integrated into the dashboard overview for event creators, is intended to encourage climate-responsible actions.
Growth on purpose
Ticket Tailor was established in 2010 and provides easy, affordable event ticketing solutions around the world. Their main goal is to guarantee that every ticket purchased via their platform has a net positive impact. The organisation, led by founder and CEO Jonny White, coined the phrase “growth on purpose” to inform its operations.
This was supported by becoming the world’s first independent ticketing company to achieve B Corporation certification. In addition, Ticket Tailor are carbon neutral and donate 1p (1.3c) of ticket sales to charity partners as part of its Penny for the Planet commitment. This feature represents a significant advancement in the ticketing sector.
Since its introduction in late 2022, Penny for the Planet has raised fund for four charity partners fighting climate change: Ocean Conservation Trust, Cumbria Wildlife Trust, The Rainforest Foundation UK, and Heal. The connection between donations and ticket sales increases the impact as the organisation grows. In 2023, Ticket Tailor saw 37% growth, processing 18.5 million tickets and raising £137,000 in donations.
Ticket Tailor achieved carbon neutrality in 2021 by working with Supercritical, the biggest marketplace for multi-method carbon removal. Ticket Tailor follows Supercriticals’ expert recommendations and invests in high-quality carbon removals to offset annual emissions across all three scopes. They also take actionable efforts to reduce carbon emissions per ticket, as outlined in their annual Impact Report. The company exceeded carbon neutrality criteria by offsetting all historic emissions since its start, a rare practice.
The firm works with Supercritical to analyse carbon emissions annually, resulting in an average carbon footprint of 0.006kg CO2 per ticket in 2023. This covers emissions from scopes 1, 2, and 3. Ticket Tailor now displays the carbon footprint for each event creator’s ticketing function in the new tracker. Although ticketing accounts for a small percentage of event emissions, it is a helpful step for those who already report and an entry point for those who do not.
White says: “In today’s world, businesses hold a responsibility to not only strive for success but to do so with purpose and accountability. With the launch of our Climate Impact Tracker, we aim to set a new standard of transparency and environmental accountability in the event ticketing industry.
“We believe that all businesses, regardless of size or industry, should prioritise measuring and mitigating their environmental impact. By integrating carbon reporting and climate donations into our platform, we empower event creators to make informed decisions and take meaningful action towards a more sustainable future.”
Ticket Tailor recently announced the publication of its 2024 event industry trends report, which draws on data from the platform to provide insights into the trends that are likely to impact the sector in 2024. It covers greater purchase flexibility for ticket buyers, increasing fundraising through the donations feature, and more.
