AnyRoad, a leading Experience Relationship Management (ERM) platform, is hosting a webinar which focuses on the role of data in field marketing.
The Marketer’s Guide to Data-Driven Field Marketing: Unlocking the Possibilities
Behind the Data is taking place on Thursday 18 May 2023 at 10 am PT / 1 pm ET. The live webinar will be led by Maricarmen Dacey, head of revenue marketing and business development at AnyRoad, and Adrian Santos, who is an award-winning field marketing strategist.
Participants will learn approaches to building data-driven strategies for field marketing. This will help them to develop effective campaigns built on actionable insights – and drive results.
The webinar will include:
- Goal setting – how to develop clear objectives for your field marketing campaigns
- Stakeholder management – developing your key relationships using data to increase buy-in and budgets
- Audience development – how to use data to gain insights into your target audiences, and to use this knowledge to create personalised experiences that really connect
- Data collection – ways to collect the right data and to analyse it to support your decision making
- Measurement – approaches to measuring and optimising your key performance indicators for ongoing development
- Technology – how to be smart with technology and use it for the greatest gains
To book your free place on the webinar, please click here.
Data-driven field marketing
AnyRoad is an experiential marketing platform which helps businesses to make the most of their field marketing activities. The platform can also be used for events, classes, tours, and activations to grow brand loyalty and income.
Last year, the firm launched The Complete Guide to Running a Successful Brand Home, a free, downloadable guide. This was co-authored by AnyRoad and BRC Imagination Arts with input from Storymap Marketing.
AnyRoad has also recently hosted Vince Kadlubek, founder & director of Meow Wolf, on its Polaris podcast series. Kadlubek spoke with AnyRoad’s COO and co-founder, Daniel Yaffe, about how Meow Wolf’s artainment venues are designed to engage their visitors.
