AnyRoad, a leading Experience Relationship Management (ERM) platform, is hosting a webinar on 19 July, entitled How AI Is Changing Events & Activations. During this online session, AnyRoad’s CEO & co-founder Jonathan Yaffe and COO and co-founder Daniel Yaffe will dive into the topic of artificial intelligence (AI) and experiential marketing.
The goal of experiential marketers is to create engaging, distinctive, and unforgettable experiences that leave customers wanting more. Now, with the rise of AI, these teams have a whole new universe of opportunities at their disposal. AI is entertaining and can help open up new chances for creative thinking. However, the challenge is determining how seamlessly AI can be incorporated into brand experiences for the greatest outcomes.
By tuning into the upcoming webinar, participants will be able to gain actionable insights as they face this new challenge.
Get ahead of the competition
The webinar will include:
- An in-depth discussion about the impacts of AI on field marketers and experiential marketers
- Insights into how leveraging AI in experiential marketing now can put a brand years ahead of its competitors
- Tips on how experiential marketing teams, no matter what size, can implement AI technologies into their strategies
To book a place on How AI Is Changing Events & Activations at 10 am PST/1 pm EST on 19 July, please click here.
Last month, AnyRoad announced its new publication, the First-Party Data Playbook. This breaks down the complexities of event marketing with actionable guidance that will support the development of an event marketing strategy.
The publication takes a skills-based approach in order to help marketers assess the capabilities of their team, and also shares tools and approaches to make the most of these talents. In addition, it covers database building in detail, with insights into the best approaches to capturing first-party data from events and experiences. The playbook also covers ways to use this data to evidence ROI and build brand loyalty – so increasing revenue and budget.
