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Atari opening video game-themed hotels in US

Game themed Atari hotel exerior

Atari is creating world-class video game-themed hotels, with construction on the first Atari Hotel starting in Phoenix in summer 2020. Some hotels will include venues for esports events.

Atari has announced a deal with GSD Group to acquire the rights to build hotels inspired by video games in the US.

The unique accommodation attraction will feature immersive experiences for all ages, including the latest in virtual reality (VR) and augmented reality (AR).

According to a press release, select hotels will include state-of-the-art venues and studios to put on esports events.

Atari Hotel to feature immersive experiences

The first Atari Hotel will break ground in summer 2020 in Phoenix, Arizona. More hotels are planned for Las Vegas, Denver, Chicago, Austin, Seattle, San Francisco and San Jose.

Leading the development and design of Atari Hotels is Shelly Murphy’s GSD Group and Napoleon Smith III, executive producer of the 2014 reboot of Teenage Mutant Ninja Turtles.

True North Studio is working alongside GSD Group with Steve Wozniak’s Woz Innovation Foundation to develop the first Atari Hotel.

“We are thrilled to partner with GSD Group and True North Studio to build the first-ever Atari-branded hotels across the United States,” said Fred Chesnais, CEO of Atari.

“Together we’ll build a space that will be much more than just a place to stay.”

 “How cool will it be to stay inside an Atari?”

“Atari is an iconic global brand that resonates with people of all ages, countries, cultures and ethnic backgrounds and we cannot wait for our fans and their families to enjoy this new hotel concept,” added Chesnais.

Atari, an interactive entertainment company, owns and manages a portfolio of more than 200 games and franchises, including Asteroids, Centipede, Missile Command, Pong, and RollerCoaster Tycoon.

More than 2.5 billion gamers worldwide spent more than $152.1 billion on games in 2019. What’s more, gamers are attracted to recognisable intellectual property (IP), with Atari Hotels meeting that demand.

Napoleon Smith III said: “When creating this brand-new hotel concept, we knew that Atari would be the perfect way to give guests the ‘nostalgic and retro meets modern’ look and feel we were going for. Let’s face it, how cool will it be to stay inside an Atari?”

“Atari Hotels will be the first of their kind in the U.S., offering gamers of all ages the ultimate in immersive entertainment and in every aspect of gaming,” said Shelly Murphy.

“We’re excited to be working on this project with such great partners and to bring a big win to Arizona.”

Elsewhere, a hotel dedicated to esports is opening in Osaka, Japan. It will feature sleeping cabins, gaming floors and special rooms.

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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