Convious, a leading eCommerce platform for the leisure industry, has launched a new personalisation module that allows destinations to assist guests with further targeted messaging.
The automated service is designed to enhance the customer journey through its software and app platforms. The new module is part of Convious’ advanced automated marketing package, recognising where visitors are in their journey and tailoring content to deliver a relevant and beneficial experience online.
With consent, destinations can profile visitors into different audiences and transmit bespoke messaging when prospective guests visit the attraction’s website. Venues can target key segments including first-time visitors, repeat visitors who are yet to book, abandoned baskets and those who have purchased tickets and are visiting for further information before their visit.
Convious uses a sophisticated AI infrastructure to collect, sort and analyse visitor data, making it available in a responsive format via web and mobile platforms. This provides the ability for attractions to offer a unique experience online that continues during their visit, as well as operational benefits.
The firm’s conversion specialists have created templates for eleven predefined audiences, with over thirty messages in four languages. Messaging and branding can easily be customised, so the system can be used at its full potential without delay.
Convious ran a short-term beta test with a German partner last year that delivered improved conversion rates, revenue increase and overall visitor satisfaction.
Convious product manager Vanessa Fargard says: “According to research, 76% of customers are tired of generic experiences and are more engaged when the content speaks directly to them, quickly meeting their needs at that given moment.
“By being able to offer visitors a more personalised experience, visitors find what they are looking for quicker and with ease. With customised calls to action, visitors are more likely to make desired decisions – a true win-win situation for visitors and destinations. We are proud to be able to offer this on a large scale for all partners because this is data-driven marketing made simple for everyone”.
Convious is currently onboarding new clients – attractions looking for more information on the new feature can get in touch on the company’s website.
Convious has recently transformed business and online ticketing operations for Taunus Therme Spa, a top European wellness provider.