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Sir David Attenborough feeds Immotion Group’s VR dinosaur at Yorkshire Museum

david attenborough in vr goggles dinosaur York Museum immotion group

Broadcaster and naturalist Sir David Attenborough recently visited the UK’s Yorkshire Museum to unveil a new exhibition, “Yorkshire’s Jurassic World“. While there, he fed a VR (virtual reality) dinosaur.

The 23rd March opening saw the 91-year-old Blue Planet star try out the exhibition’s VR installation. This is powered by highly immersive content from Immotion Group.

Created at Immotion’s Manchester Studio, the educational VR content transports guests back to the Late Cretaceous Period. Once there, guests are able to feed a fully scaled Argentinosaurus. This was a genus of titanosaur sauropod dinosaur first discovered by Guillermo Heredia in Argentina.

Martin Higginson, Executive Chairman of Immotion Group, said, “We are delighted to work with The Yorkshire Museum and put our immersive VR experience at the centre of this new and exciting Jurassic World exhibition.

Sir David Attenborough and technology

“We were also very happy to see Sir David Attenborough, open the exhibtion. He is nothing short of a national treasure. We hope that this unique and interactive display inspires a new generation of palaeontologists and natural historians.”

yorkshire's jurassic world yorkshire museum

Sir David is no stranger to state-of-the-art technology. He has recently been involved with a VR project at London’s Natural History Museum. Launching this spring, the  interactive experience allows visitors a peek behind the scenes at the museum. This comes via a lifelike 3D hologram of the great broadcaster.

Attenborough said, “Sharing my passion for the natural world is something which I have done for many years. This has been through different technologies, from the days of black-and-white TV to colour, HD, 3D, 4K and now virtual reality.”

david attenborough dinosaur YorkshireMuseum immotion group

The Yorkshire Museum is operated by The York Museums Trust along with York castle Museum and York Art Gallery.

Immotion Group is a British technology start up company which is developing high-end virtual and augmented reality experiences.  Immotion’s VR platform combines motion-activated chairs precisely synchronised with immersive audio and superior visuals. It had a successful start to the year at the EAG Expo in London.

Images and video courtesy Immotion Group.

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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