Fotosmile, the photo and video solutions company, is celebrating the successful rollout of several new communication assets, providing the firm with a brand-new look.
The Italian company offers tailored, cutting-edge photo and video solutions for the attractions industry. The family-run firm utilises next-generation proprietary software and hardware to meet operators needs with tailored solutions such as on-ride systems.
Fotosmile has announced a major overhaul to its marketing, including a new logo and brand image. It also plans to improve communications, spearheaded by the launch of a new-look website, providing detail on the company and its services.
Set for digital
The new Fotosmile app is another medium through which the firm make services easily accessible to guests, with photos, videos and photo passes available on a single platform.
Social media is another area that Fotosmile is planning to utilise, announcing company updates and news on platforms including Facebook, Instagram and LinkedIn. Through the app, guests can download and share media online with friends, providing an eco-friendly user experience and creating additional destination marketing opportunities.
The company’s revitalised image goes hand-in-hand with the release of its latest technologies: the M3 video system and D4 photo system, set to be utilised by a growing number of attraction operators.
Tatiana Martinelli, Fotosmile brand manager, and corporate strategy & development manager says “We have a lot of new incredible things to communicate, and now is the right time to start doing it.
“With a new website, a new logo and improved use of social media, we are aiming to engage more with our audience and show what an incredible new technology we own. We are eager to show how great our product is to the world. Stay tuned!”
Leading theme park companies featured in Fotosmile’s references are Merlin Entertainments, Looping Group, Walibi Group and Six Flags, which has recently announced its new president and CEO as Selim Bassoul, effective immediately.
