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Georgia Aquarium to develop AI-powered virtual employee

georgia aquarium

Georgia Aquarium will develop an Answer Engine utilising artificial intelligence (AI). The Answer Engine will improve communications between visitors and the aquarium.

The platform will launch before the end of 2018. It will be available via the Aquarium’s website, Facebook Messenger, and through Alexa.

The platform will act as a 24-hour automated, virtual employee. The chatbot platform will be built by Satisfi Labs, software company. The company worked with the Aquarium to create the voice of the Aquarium.

Don White, CEO and Co-Founder of Satisfi Labs, explained that AI can help the Aquarium understand their visitors better: “Location-based artificial intelligence is a key driver for enhancing customer engagement while also providing companies with valuable data that can assist them in building successful marketing strategies to further experiences at any given location or event.”

Enhancing guests’ experience

Anthony Rivera, vice president of hospitality and guest experience at Georgia Aquarium, said: “We are always looking for ways to enhance our guests’ experience from before they visit the Aquarium to after they’ve left.

“This is just another way for us to add to our customer services and ensure that guests receive the information they need.”

Last month, construction begun on the new visitor entry and state-of-the-art shark habitat at Georgia Aquarium.

Known as Expansion 2020, Georgia Aquarium’s exciting new addition will add tens of thousands of squarefeet to this popular destination.

With more than two million annual visitors, Georgia Aquarium has contributed nearly $2 billion to Georgia’s GDP since it first opened. Opening in the fall of 2020, Expansion 2020 is anticipated to significantly increase both attendance and economic growth.

Image courtesy of the Georgia Aquarium

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Michael Mander

Michael Mander

I am a journalist from Essex, England. I enjoy travelling, and love exploring attractions around the world. I graduated from Lancaster University in 2018. Twitter @michael_mander.

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