Following the release of Jurassic World: Fallen Kingdom, Universal Brand Development (UBD) has revealed how new initiatives, including immersive LBE experiences and gaming add-ons, will keep fans interested in the dinosaur franchise.
Jurassic World: Fallen Kingdom has grossed nearly $1.3 billion worldwide – 25 years since the original Jurassic Park first came to cinemas. Jurassic World was named the #4 licensed property in the UK in June. Retailers in the UK will see expanded product lines from Mattel and LEGO following earlier success.
Hannah Mungo, Universal Brand Development, Country Director for UK and Ireland says, “This momentum, plus much more, is key to the lead up of the third Jurassic World film slated for 2021. We know that there is a strong appetite for this enduring entertainment brand and we are committed to adding breadth and depth to the franchise, which continues to propel Jurassic World as an always-on franchise.”
Location Based Entertainment
Jurassic World: The Exhibition debuted in Paris this year and will soon move to Madrid. Jurassic World In Concert is currently touring the world. In the Concert show, fans watch the film accompanied by a live orchestral performance.
A new ride based on the 2015 Jurassic World film is coming to Universal Studios Hollywood in 2019, replacing the ageing Jurassic Park – The Ride.
Feld Entertainment Inc. and Universal Brand Development are collaborating on a high tech, live touring show slated to launch in Fall 2019. The show will feature state-of-the-art projection mapping and dinosaur animatronics.
Jurassic World IP in gaming
Two gaming titles launched this year and have seen success. Jurassic World Alive is a location-based, augmented reality mobile game. Jurassic World Evolution is a dinosaur theme-park management PC/console game.
There is also a story based app for Amazon’s Alexa.
UBD also has an AR experience to ties into the Jurassic World: Fallen Kingdom home entertainment version.
