Green 4 Solutions, the original sport, leisure and attractions CRM specialists, have announced a ground-breaking partnership with leading tourism operator, Skyline Enterprises.
Skyline owns and operates tourism facilities in New Zealand, Singapore, Canada and a new facility in the planning stage in South Korea, providing world class leisure experiences to over two million guests a year.
The first phase of Skyline’s Future Platform Project (FPP) will go live in March 2016. Skyline Enterprises will work with Green 4 to implement a single platform solution across all facets of their organisation – CRM, reservations and ticketing, online and POS bookings, food & beverage and a loyalty program that encourages cross selling. A single platform solution will enable Skyline to create smarter one-to-one relationships with their customers, and at the same time maximise their ability to use data as an intelligence tool.
Commenting on the partnership, Peter Oliver, Director of Green 4, said “We’re thrilled to be working with the leading tourism operator in New Zealand. Their vision to focus on the use of technology to engage with visitors is entirely shared by Green 4, and we very much look forward to working with a partner where putting the customer at the centre of their organisation is the primary motivation.
"It is a very exciting project, focused on the technical vision that is at the heart of Green 4. Skyline is a fantastic leisure business and the possibilities of what we can achieve together are endless. In today’s world with an ‘always connected’ consumer, the opportunity for greater engagement with the visitor and increased revenue generations are huge.”
Jeff Staniland, Chief Executive of Skyline Enterprises, added, “With our diverse range of activities, products and locations and the imperative for a comprehensive ecommerce strategy – we identified Green 4 as the best partner to develop a single platform across the group to engage directly with our many customers.”