Guru Experience Co., the app specialist for the cultural sector, has expanded its platform offering with the addition of digital ticketing and a new membership portal. The new development follows the recent announcement of a new digital guide template that can be utilised by multi-site institutions.
Guru says it “has been on a mission to redefine what a “museum-app” can be”, focussing on creating experiences that are tailored to serve audiences’ needs.
With the firm’s Dynamic Guide+ package, its clients can control their digital storytelling and interpretation programs as well as visitor management and the creation of dynamic tickets.
Acting as an extension of Guru’s existing platform, the addition of a digital ticketing and membership portal means institutions can work with a single provider to fine-tune their digital experience strategy.
Managing guests with ease
Clients opting to use the technology specialists can now manage their tickets and membership offerings on a singular same platform, making it easier for teams to manage their digital visitor experience.
Key components of Guru’s digital ticketing and membership system can be adapted to sell multiple ticket formats (such as free, timed and event ticketing), membership level purchases, and digital membership cards.
The accompanying staff ticket scanning app features a portal for viewing live tour rosters, and search and redeem functions for tickets or members. Venues that utilise Salesforce can also benefit from a dedicated integration that pulls through nightly data updates via an API.
CEO Suzie Dergham says:
“We are all about making our apps and web apps as holistic as possible, so naturally a digital ticketing and membership system was the next step towards this goal. We have seen institutions use one platform for ticketing, then another platform for their e-membership card, then yet another for their audio tours. It didn’t quite make sense to have three different places, instead of offering these solutions all in one.”
Last year, Guru announced its interpretation platform would be expanded with a new web app, creating smartphone-ready content without the need for downloads.
