Guru, the app specialist for the cultural sector, has announced that it has expanded its award-winning interpretation platform to include a web app. This means that audiences can simply scan a QR code to get content on their phone, without the need to download anything.
The new web app can be launched in as little as three weeks, complete with the attraction’s brand colours and logos. It is an ideal solution for institutions with simple digital interpretation needs.
With this new addition, attractions can benefit from more interactive and tour organisation structures and will be able to create linear tours, guiding visitors with audio, video or text from one point of interest to the next. Alternatively, they can use a classic numerical system for looking up content in a random access fashion.
Operators can also organize curated content into different buckets. This means that visitors can better explore topics they are most interested in. Meanwhile, the simple maps function will help them make their way around the attraction. Plus, there is no limit to the amount of content that the web app can hold.
Back-end CMS allows museums and attractions to have total control over adding, deleting, and organizing their content, and the Guru team will still be on hand to provide training. As the web app is cloud-based, changes appear on the user’s end of the web app almost instantly.
“We have been really conscious of the budgetary strain many institutions have faced given the ongoing pandemic and fall in tourism,” says CEO Suzie Dergham. “We wanted institutions of all sizes to have the opportunity to take advantage of the Guru platform. With “grow-as-you-go” as our mission in digital strategy, growing from simple web app audio tours to AR of the future has never been so easy.”
For a demo, please click here, ideally from a mobile device.
Earlier this year, Guru announced that it has joined forces with experiential design collective, LuzidLab, long-term collaborators on museum and heritage projects.