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Guru Experience Co. and LuzidLab partner

Working together in the museums and heritage sector, the 2 companies forged a common bond from across the Atlantic

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Two young people smile while holding smart devices

Guru, the app specialist for the cultural sector, joins forces with experiential design collective, LuzidLab, long-term collaborators on museum and heritage projects. LuzidLab and Guru view the affiliation as mutually beneficial, bringing together creative storytellers and technologists from the EU and US.

End-to-end solution

Through this partnership the firms offer clients a full end-to-end creative technology solution. “We are delighted to partner with Guru Experience Co. on this journey,” says Giles Pooley, CEO of LuzidLab.

“They come with a well-deserved reputation for innovating in the space, both with their creative approach to content, but also with their suite of leading SAAS solutions for the M&H sector. We believe the combination of LuzidLab and Guru, brings an entirely new and powerful offering to the M&H sector across Europe.”

Guru and LuzidLab team members on zoom
The Guru and LuzidLab team meeting virtually.

LuzidLab began as a burning desire to unleash imagination, while committing to doing business in more equitable, and sustainable ways. This comparatively new creative collective develops experiential solutions for museum, cultural and educational clients.

Especially passionate about work that harnesses technology and design for the benefit of society, LuzidLab’s capabilities and solutions include:

  • •           Augmented & virtual reality
  • •           360-degree video
  • •           3-D projection mapping
  • •           Written content
  • •           Film, music, & games
  • •           Digital & interactive design
  • •           Branding
  • •           Social media & digital marketing strategy
Gif of people looking surprised at their devices

Scalable from afar

LuzidLab also offers unique talents to Guru, which offers a scalable mobile app platform that enables audio and virtual tour development. Museums for instance, choose from a simple app CMS to one with AR, data reporting, ticketing, queueing, wayfinding, and more. 

“Partnering with LuzidLab is very exciting for us and our clients—it means we can bring the most innovative methods of interactive storytelling to our platform. Everything LuzidLab stands for and is built upon resonates with the future of Guru that our new CEO Suzie Fronhofer-Dergham is cultivating,” says Mary Kostell, SVP Business Development & Partnerships at Guru Experience Co.

“We’re so excited to bring Guru to Europe, and alternately bring our European friends’ creativity stateside! Not to mention the fulfillment of working with old friends again.”

Guru offers cultural institutions a grow-as-you-go mobile app platform. Organisations can use Guru’s CMS app for ticketing, data reporting, virtual tours, queuing and even AR and wayfinding.

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Kate Heller

Kate Heller

Kate Heller is a creative professional in San José, California who is passionate about art, design, fitness and ocean conservation—and not afraid to write about any of it!

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