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Motown Museum set to reopen Hitsville U.S.A. for public tours

Updated experience is part of the museum's $75m expansion project

The Motown Museum in Detroit, a white house with vivid blue trim and “I AM MOTOWN” on its window.

Detroit's expanding Motown Museum is reopening its iconic Hitsville U.S.A. for public tours on December 17.

Motown Museum

Detroit's expanding Motown Museum is reopening its iconic Hitsville U.S.A. for public tours on December 17.

Tours have been paused since January 2026 as part of the Motown Museum's major expansion and renovation project, with the Hitsville building undergoing preservation work.


Hitsville U.S.A., the original Motown Records headquarters, will offer tours from Tuesday through Sunday between 10am and 6pm, except for holidays.

"There is nothing quite like seeing guests step through the doors of Hitsville U.S.A., and we couldn't be more excited to welcome them back," said Robin Terry, chairwoman and CEO of the Motown Museum (via CBS News).

"Every detail of our renovation has been guided by a deep responsibility to preserve the authenticity and spirit of this extraordinary place for generations to come."

When it reopens, Hitsville U.S.A. will include a revamped guest experience with new second-floor gallery called 'Hello Detroit', where a new collection of images and artefacts will be on view.

The updated experience is part of the Motown Museum's $75 million transformation project, which has been carried out in three phases over several years.

The third, final and largest phase of the multi-year project is a new 40,000-square-foot building called the Motown Experience, which will open in September 2027.

Motown Museum's $75m expansion

The first phase of the project was Hitsville Next, an educational and creative hub located next to the main museum building. The second phase included a new outdoor plaza along with restoration work on the Hitsville building.

"As we welcome visitors back to Hitsville and look ahead to the opening of the Motown Experience in 2027, we have an incredible opportunity to share the Motown story on a scale worthy of its global impact, while ensuring that the little house where it all began, Hitsville U.S.A., remains the heart and soul of it all," Terry said (via the Detroit News).

When the project is completed, the Motown Museum campus will be a 50,000-square-foot, world-class entertainment and education destination.