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Mad Systems obtains patent for recognition based media delivery

AV experiences after COVID-19 could reply on facial recognition to avoid contamination

Mad Systems, the award-winning audiovisual and interactive system designer and integrator, has been issued a patent for its recognition based media delivery.

Mad Systems Inc. is proud to announce that the United States Patent and Trademark Office (USPTO) has issued U.S. Patent No. 10,831,817 as Systems and Methods for Generating Targeted Media Content.

This covers the company’s development of personalized media delivery and personalized interactive exhibits based on recognition technologies. For instance, facial recognition, colour recognition, and license plate recognition with an option for correlation of cars, their drivers and their passengers, as well as transactions relating to the use of recognition systems.

Recognition based media delivery

As a result of this technology, exhibits, advertising and interactive solutions that are shown in public spaces can be tailored to match the interests, preferences and needs of those people present, presenting personalised content.

This development adds weight to Mad System’s presence in verticals, such as marketing and advertising, museums, theme parks, retail, digital signage and more. Added to the company’s previous patent, Systems and Methods for Providing Location Information About Registered Users Based on Facial Recognition, it presents new possibilities for a wide range of venues, from theme parks and museums to airports, corporate offices, shopping malls and more.

Founder Maris Ensing says, “after the initial development of the QuickSilver AV system, it became clear that we had possibilities that had not existed before, and in order to optimize the capabilities of the system, we wanted a ‘facing’ type of visitor recognition system that allows us to know when a given visitor is looking at and showing interest in an exhibit so that we can deliver personalized experiences.

“It became clear that recognition technology combined with our new system would result in a visitor experience that is far beyond what has ever existed before. That led to additional thoughts about possibilities for this technology, and a patent application for a range of different related options which now has been granted.

“It is exciting to think that we are at the leading edge of a completely new way to provide experiences to people that take their interests and background into account, and we are excited to find even more possible avenues where this technology can be applied to make people’s lives better in a wide range of markets.”

Accommodating ADA needs

An example of where this technology could be used is in the museum sector. Facial recognition can help organisations present media in their visitor’s preferred language and accommodate ADA needs, as well a showing age-related or interest focused content.

It also has applications in the field of digital signage, with the ability to associate a driver with their car, and then use a mix of facial and license plate recognition to deliver a targeted message via a billboard on the side of the highway. Drive-thru restaurants could also present personalised adverts or menu options as a result.

A key benefit of this new technology is that it allows for improved ADA support, identifying visitors with different needs. For instance, when a person in a wheelchair approaches, the controls could automatically drop lower for easier access, or provide larger text or different contrasts for a person with limited vision.

Mad Systems has also been developing touchless technology to help museums, visitor centres, theme parks and more reopen safely in the wake of COVID-19.

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charlotte coates

Charlotte Coates

Charlotte Coates is blooloop's Editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.

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