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Martin Booth joins Simworx from Merlin in new Head of Projects role

martin booth simworx flying theatre ride

Expert in dynamic simulation attractions, Simworx, has appointed Martin Booth as Head of Projects.

The newly-created role sees Booth heading up a senior management team of design engineering, project management, technical services and after sales support.

According to Simworx, he will work closely with chief technical officer, Andy Roberts, and other members of the projects team.

Martin Booth joins Simworx from Merlin in new Head of Projects roleBooth (left) joins the company after 24 years with Merlin Entertainments. Most recently, he was Ride Projects Technical Director with Merlin Magic Making.

“Martin’s experience within the parks and attractions industry is second to none and will be of huge benefit to us in the future,” commented Simworx Managing Director, Terry Monkton.

“We are involved in an increasing variety of projects, all of which will now be able to make use of Martin’s expertise and knowledge. I can already see that he will become an invaluable member of the team, both from our own point of view and that of our customers.”

Simworx is ‘really going places’

Booth was equally enthusiastic about Simworx, describing the company as ‘really going places’:

“The company is constantly developing new products, has been and continues to be involved in a variety of ground-breaking projects around the world,” he added. “There is much to look forward to with all that is going on and it’s a thrilling time to be joining the company.”

Simworx is recognised as a world leader in the supply of media-based dynamic simulation attractions. Signature products include its 4D effects cinemas and Immersive Tunnel. The company’s suite of services range from full turnkey solutions, custom attractions, product development, manufacturing and service support, to film content and complete themed attractions.

Recent projects include a 4D upgrade at Spain’s Oceanogràfic Aquarium, as well as the development of its 360° Flying Theatre in association with Dutch ride manufacturer, Mondial.

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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