Photogenic Inc., a souvenir photography company providing ground-breaking capture technologies, and Cherry Hill Programs, have developed proprietary reservation platforms whereissanta.com and whereisbunny.com.
Whereissanta.com provided users with the ability to locate the nearest Cherry Hill Programs Santa location and reserve a time slot at more than 600 locations throughout the United States and Canada during the recent holiday season. For the Easter season, Whereisbunny.com will debut next month with a comparable service.
Creating accessible experiences
From October to December 2022, whereissanta.com attracted up to 3 million unique visits, making it one of the most visited websites throughout the festive season.
“The demand for our reservation system has been extraordinary,” says Photogenic and Cherry Hill Programs chief strategy officer John Barbieri.
“I am blown away by both the customer demand for a searchable tool to conveniently locate and reserve their local Santa visit and also our Partner demand for tangible and real-time data to help them better serve their customers and make Santa accessible to all.”
The introduction of timed ticketing by Photogenic Partners and the ability for guests to pre-book their experiences are both features of the new reservation platform that Photogenic has created.
Vice president of marketing and communications, Chris Landtroop says: “This past season, guests had the opportunity to book a reservation at major zoos, aquariums and other attractions we partner with. Making the Santa experience exciting and accessible to all is the foundation of our continued growth.”
Magical messages
In 2022, CHP and PGI developed a relationship with Portable North Pole to add a personalised phone call with Santa and a video message from the North Pole to every reservation.
Throughout the holiday season, guests responded positively to the experience, with nearly 250,000 free customised Santa phone calls being made.
The opportunity to donate to charities throughout the reservation and checkout processes was another perk of the new whereissanta.com.
For their charity collaborations with Autism Speaks, the Humane Society of the United States, St. Jude Children’s Research Hospital, and Autism Speaks Canada, Cherry Hill Programs and Photogenic Inc. raised a total of $200,000.
Whereisbunny.com will debut on 1 March 2023, early access to both reservation sites can be found at whereissanta.com or whereisbunny.com.
Prospective clients can now email to discover more about how Photogenic and Cherry Hill Programs can help with seasonal, holiday, or year-round photographic programmes.
