Shanghai Disney Resort has announced that SoReal, the leading virtual reality (VR) company in China, is joining the resort’s shopping, dining and entertainment district, Disneytown.
SoReal will occupy the majority of Disneytown’s Lakeshore building on the shores of Wishing Star Lake, transforming the colourful building into a large-scale VR and entertainment space.
“Throughout our long, storied history, Disney has always stood at the forefront of technological advancement – working to give our guests a look at the world of tomorrow,” said Joe Schott, president of Shanghai Disney Resort.
“As an industry leader in the VR space, SoReal shares this same commitment to innovation and technology,” added Schott.
“We are thrilled to welcome SoReal to Shanghai Disney Resort and to see them deliver their cutting edge VR entertainment to our guests while further enriching the range of exciting experiences available throughout Disneytown.”
The attraction’s creative stories will be specially tailored for guests visiting the area in Disneytown, offering immersive and exclusive entertainment in VR and augmented reality (AR).
VR and AR at Shanghai Disney Resort’s Disneytown
“We are delighted with this opportunity to expand our business and to bring our unique VR experiences to Shanghai at Disneytown,” said Michael Qi, co-founder and CEO of Sky Limit Entertainment.
“Shanghai Disney Resort is renowned for being committed to providing high-quality immersive entertainment experiences to guests.
“It is our great pleasure to become part of this vibrant experience and bring guests tailored entertainment offerings during their stay at the resort.”
Construction is set to begin soon, with the SoReal experience expected to open to guests of Disneytown in 2021.
Elsewhere, Al Qana has announced plans to open Pixel, the largest esports hub and virtual reality (VR) gaming complex in Abu Dhabi, as part of the new waterfront destination in 2021.
Lucasfilm’s immersive entertainment studio ILMxLAB also announced a collaboration with Nomadic on a new arcade-style VR experience, ‘Vader Immortal – Lightsaber Dojo’.
Images: Shanghai Disney Resort