Ticket Tailor, a leading white-labelled, self-serve ticketing platform, has announced a new way for box offices and admission counters to take in-person card payments, using Stripe Terminal.
Whilst the trend of online payments becoming the primary ticket sales method for venues and events is set to continue, a notable proportion of customers still require admission at the door for various reasons, whether this be for convenience or due to impulse purchase decisions. By transferring online and in-person sales to the same platform with Ticket Tailor, monies can now easily be deposited into the same account, allowing for cleaner finance reporting and reconciliation.
John Affaki, Terminal business lead at Stripe explains: “Despite the pandemic-fueled surge in online shopping, in-person sales remain important to many businesses’ bottom line. In the past year alone, Terminal payment volume has increased sixfold. As consumers return to in-person shopping, businesses around the world are now able to seamlessly accept both online and offline payments in a single system,”
A ticketing platform for all
Ticket Tailor’s service involves no setup costs, monthly fees or hidden charges, instead providing a scalable solution ideal for both start-ups and larger organisations, charging a small flat fee per ticket. The company has seen its clients able to create an account and be selling tickets within the hour – without the need for support or extensive onboarding processes.
High Life Highland is just one organisation that has benefitted from using Ticket Tailor. The charity’s ICT Manager Alan Hoseason says: “High Life Highland, covering the north of Scotland, was looking for a flexible, easy-to-deploy ticketing system with more than the average functionality when they sought a new ticketing solution for the prestigious Inverness Highland Games event.
“Given the success of the platform for the Games event, we are now rolling it out to our museums, events and live music venues to replace a number of ticketing systems we have used previously. The charity discount offered by Ticket Tailor also helps support our charitable aims.”
Creating revenue through add-ons
Alongside the integration of Stripe Terminal, Ticket Tailor has announced a range of additional benefits through its new Add-ons feature. Venues can use the system to manage and allocate inventory across events, and boost revenue by creating new experiences. The software allows owners to add drop-downs and question fields, perfect for requesting shirt sizes and shipping addresses.
Venues can also customise add-ons with prices, photos and descriptions, allocating add-ons to specific or multiple events with the ability to restrict the number of add-ons by event, or in total.
Ticket Tailor says that its system will particularly aid tours and attractions that are looking for new ways to generate revenue and keep their businesses profitable following the impact of the pandemic. The firm anticipates that box offices will be able to generate 15% more revenue on average by taking advantage of add-ons and upsells.
A competitive market solution
On its day of launch for the feature, Ticket Tailor saw clients using add-ons to sell guidebooks, photo opportunities and queue-jump passes.
Ticket Tailor founder Jonny White says: “Over the last few years we have doubled down on features for the tours and attractions sector and it has been fantastic to see the growth of this client base. The launch of Stripe Terminal and the new Add-ons feature is going to be hugely valuable for this sector. From adventure farms in the UK to art exhibitions in Berlin and waterparks in Canada – we are thrilled that Ticket Tailor is offering a competitive and low-cost ticketing solution for this market. ”
Other clients reporting positive results by using Ticket Tailor include National Museums Northern Ireland, which says the company is “an essential cog” in enabling customers to have a seamless booking experience.
