Integrated Systems Europe (ISE), the world’s largest AV and systems integration show, took place in Barcelona at the Fira Barcelona, Gran Vía from 4 to 7 February 2025. The event welcomed 85,351 unique visitors from 168 countries and filled the vast conference venue with 1,605 stands, an extended content programme, and new areas for both esports and drones & robotics.
This year’s event highlighted industry megatrends, including AI, audio, cybersecurity, retail, and sustainability. With a 20% larger show floor, advanced technologies were exhibited across all eight of the Fira’s halls. Exhibits celebrated the innovation and creativity of the AV and integration community.
“ISE 2025 has surpassed all expectations, setting new milestones in both attendance and innovation,” said Mike Blackman, managing director of Integrated Systems Events.
“The energy and engagement from our attendees and exhibitors have been truly remarkable. From the dynamic show floor and impactful exhibitor showcases to a content-rich programme, this year’s edition has delivered an unmatched experience. We are excited to build on this success and look forward to welcoming everyone back for another inspiring edition in 2026.”
Blackman also shared that the show will extend yet further into Fira Barcelona’s new Hall 0 in the coming years. Hall 0 is currently under construction.
Keynotes at ISE 2025
AI is Eating the World: Why the AI Revolution is Good for Business
The opening keynote, AI is Eating the World: Why the AI Revolution is Good for Business, was presented by Brian Solis, head of global innovation at cloud-based platform ServiceNow. Solis is a renowned leader in AI integration, digital analyst, and author. He shared his insights on how AI can advance the pro AV and systems integration industry.
“There is no playbook for how to integrate AI in our work,” said Solis. “Which makes it difficult, but also special.”
Arguing for a disruptive approach to AI, Solis shared how the technology can help us to think outside of the box and “unlock the unknown”, going beyond iterative approaches to discover game-changing use cases.
“This is quite literally a ctrl-alt-delete moment,” he said. “That means you have to imagine how to reboot yourself.”
We can shape this, he said, by asking, ‘What would AI do?’ (#WWAID) and using exploratory promoting around the organisation’s key issues to discover new ways of working.
“When AI starts to become magical is where you expect the unexpected,” he said. “Where you do not know what is on the other side of your prompt. And you keep prompting until you come up with something magical.”
Future Panel Discussion – Visions of Tomorrow followed the keynote. In this session, Solis was joined by Quayola, digital artist and creative keynote speaker, Sarah Cox, founder and MD of Neutral Human, and Fardad Zabetian, co-founder & CEO of KUDO, in a discussion hosted by Josephine Watson, managing editor of TechRadar.
The Creative Keynote
On Wednesday 5 February, the creative keynote at ISE 2025 was delivered by multimedia artist Quayola, who delved into the creative process behind his work.
This included a focus on the Arborescent projection mapping at Casa Batlló, which was shown on 1 and 2 February. Attendees could also see his piece Promenade on Tuesday 4 February. The work was displayed on the Fira de Barcelona Gran Via’s South Access Welcome Screen.
Quayola shared how he uses technology, tradition, and heritage as lenses to observe the natural world. By using custom tools to collect data on his subjects and find new translations of this information, he transforms familiar images of nature into new, spectacular simulated imagery.
“I employ technology as a collaborator to enhance observation,” he explained.
“It’s about a different reading of the world.”
Special events
ISE 2025 delegates could also join bookable Tech Tours. These gave behind-the-scenes insights into significant AV installations across the city.
The tours included a trip to FC Barcelona’s Barça Immersive Tour, the biggest immersive room in any European sports museum; the 2,000 square metre Alfa5 XR Sports Center; and L’Aquàrium de Barcelona, which features a 3D exterior, holographic welcome experience, and LED digital displays across both the underfloor and ceiling of the ticket hall.
White Rabbit: The OFF Museum
On Wednesday morning, a Tech Tour took attendees to White Rabbit: The OFF Museum. This is an alternative gallery that showcases regional artists and cutting-edge technology. Founder Enrique Vives explained that the experience strives to be “like the local friend that shows you the Catalan traditions through art.”
Attendees were welcomed through the rabbit hole and into a multi-sensory experience where they explored Catalan traditions ranging from “el caganer”, a pooping figure hidden in nativity scenes, to the “correfoc”, a dance among fireworks. Exhibits included interactive sculpture, immersive mirror rooms, VR, interactive dance, and a surprise disco loo.
Univrse LBVR experience
Later on Wednesday, a Tech Tour visited the Univrse HQ. Here, they experienced a new location-based virtual reality (LBVR) release developed in partnership with Blanco y Negro, a producer and distributor of pioneering immersive and virtual reality experiences. This uses Univrse’s proprietary LBVR solution, which provides a high-capacity, compact approach for VR experiences.
Graphic stickers on the ground, known as ‘visual features’, enable the headsets to locate the user using their cameras. This precise and elegant solution means that a continuous visitor flow is possible on a small footprint. Univrse COO and co-founder Frederic Sainz shared that they will release the technology in a new tool that can be usable by almost any 3D studio.
Attendees tried the new Fairy Tales experience created in partnership with Blanco y Negro. This took them on an extraordinary journey through a family’s favourite stories, with dragons, mermaids, and a magic carpet ride. Blanco y Negro co-director Ricard Tomás Shelly shared information on licensing models and international opportunities for Fairy Tales and other titles, such as the Hotel Dracula VR experience.
ISE 2025 conference highlights
The free content programme was ISE’s biggest to date, with events taking place at the Live Events Stage, AVIXA stage and CEDIA stage, together with Congreso AVIXA Spanish language content from key collaborators.
Events at ISE 2025 included Ask the Experts: Sustainable AV: How Sustainability triples your tech bottom line at the AVIXA Xchange LIVE stage. This featured speakers from AVI-SPL, Shure, Barco, TAD Associates, and Legrand.
Speakers encouraged attendees to discard the dictionary definition of sustainability as they embrace the three P’s of people, planet and profit. “Sustainability is a growth model,” said session chair Kelly Bousman, SVP, ESG and sustainability at AVI-SPL. “It is a growth model for your business and its also a growth mindset.”
Thomas Serbruyns, VP of strategic initiatives and sustainability at Barco, spoke about the company’s new projector which launched at ISE. He shared how this was developed using the Barco’s ‘eco design strategy’, which balances cost, performance, and sustainability.
On 6 February, the Live Events stage featured TAIT’s development director, James Chapman. He spoke with Stew Hume, editor of TPi Magazine, on the rise of ‘world building’ in creative set design. Chapman shared insights on the resurgence of sculptural, scenic and themed elements in live events, and how TAIT works to deliver the creative vision in a way that is practical and elevates the audience experience.
He also touched upon the emerging trend of using immersive spaces as “a way for an artist to reach out to their audiences as a way to replicate the feel of being at a show”, extending accessibility and reach.
Tracks programme
As with previous editions, ISE 2025 offered a wide range of dedicated conferences on subjects such as digital signage, control rooms, and AV broadcast. In addition, the 2025 programme included five new Tracks. ISE created these to complement the summits and explore key megatrends within the sector. They covered AI, audio, cybersecurity, retail, and sustainability.
Bringing the Sustainable Development Goals to the AV Industry on 4 February was on the sustainability track. The session offered a discussion hosted by SAVe founder and president Christina Debono, together with SAVe board members and ambassadors. SAVe is the first industry-wide, independent non-government organisation to bring together the AV sector to advance the sustainable development goals (SDGs).
The session considered the role of the AV sector in achieving the SDGs. It looked at ways in which the AV industry can extend the useful life of its products. Examples included using modular design, and repair programmes. It also emphasised the importance of data collection in understanding where a company is, and where it can act. SAVe offers free resources to AV businesses wishing to start a sustainability programme.
Meanwhile, in Greening the AV Industry: Innovations for a Sustainable Future, the panel spoke about the importance of ESG strategies to increase value, attract new talent, increase efficiency, and gain competitive advantage.
A case study with Genelec’s COO, Piia Riita Bergman, looked at how the company has embedded sustainability into its processes. Bergman spoke about Genelec’s ongoing efforts. “Find a metric that makes sense,” she said. “Do the continuous development actions, measure, and start again.”
In-depth sessions
The audio track offers sessions such as AudioForum: Sound Telling Spaces. In this session, Ludovico Vignaga, founder and director of Intorno.xyz, spoke about the evolution of the immersive audio space. He also explored key trends, including technological reframing, heritage destination venues, and both overwhelming sensory scale and sensory deprivation.
Chiara Benedettini, AV journalist and editorial director, Connessioni.biz, and Studio Sound Service’s CEO and technical director Donato Masci, and acoustic engineer and consultant Elena Rossi, joined Vignaga for a discussion which explored the potential of sound to significantly elevate a project and enhance the user journey.
However, immersive audio projects are extremely complex and expensive to deliver – especially in challenging spaces. The panel spoke about ways to express the added value to stakeholders. They shared the importance of considering sound projects as new acoustic experiences, rather than an added bonus.
In Thursday’s session, Carbon, Code, and Consequences: AI’s Sustainability Dilemma, AI, IT, WEB 3, and gaming consultant, leader and mentor Claudia Feiner spoke about “the thrilling and sometimes terrifying world of AI and sustainability.”
In this exploration of the AI sustainability paradox, Feiner offered a view of AI as a powerful tool which can help us significantly advance action towards the SDGs. This was contrasted with the technology’s costs, from energy capacity and water use to the mining of minerals and ghost workers that power automation.
She also emphasised the importance of embedding ethics in the development of AI, saying “we need to put an airbag in the car”, and to address the technology as a global and political issue.
New Esports Arena for ISE 2025
The newly opened Hall 8.1 was home to the Esports Arena and Robotics and Drone Arena.
In the esports space, attendees could see live tournaments with professional esports players. These were hosted across all four days of the show and included FC25, MotoGP, Fallguys, and Rocket League.
Attendees could see the live AV and broadcast technology in action and enjoy both the excitement of the arena and the broadcast on YouTube.
In addition, a series of talks and presentations gave a deeper insight into different aspects of the esports sector, such as technologies that drive the staging, production and distribution, and emerging trends.
This arena was produced in partnership with LVP (GRUP MEDIAPRO), a leading operator of global esports competitions.
At the neighbouring Robotics and Drone arena, attendees had an opportunity to get a close-up view of the technology, with roaming robots, light show drones, and more.
Innovation on the ISE 2025 trade show floor
7thSense
7thSense, the multi-award-winning media solutions specialist, won the Best of Show Award in the Sound & Video Contractor category for its P-Series 6 media server. This new innovation offers unmatched performance, scalability, and efficiency in a compact 2U form factor. It is ideal for live events, theme parks, museums, and immersive art installations.
Booth visitors could also see advanced, reactive projection mapping onto three tracked objects at 240 frames per second. This set-up used Optitrack motion capture cameras and blending technologies to ensure seamless visuals that compensate for shadows.
AV Stumpfl
AV Stumpfl, the Austrian award-winning creator of mobile and installation projection screens, multi-display and show control systems, began celebrating its 50th anniversary at the show.
It presented the latest addition to its Pixera ecosystem. The Pixera zero is available in three models and combines a space-saving design with powerful hardware. Each model offers up to four 4K video outputs and delivers a seamless playback of uncompressed 4K content.
Attendees could also see projection mapping on the booth that demonstrated the company’s interchangeable screen materials. This included a specially designed AnyShape projection screen with a Contrast PRO surface.
Barco
Barco, the technology company focusing on innovative visualisation solutions, showcased immersive experience The Circle of Inspiration at its ISE 2025 stand. This exhibit demonstrated the potential of projection mapping in the museum and theme park industries using the I600 and G62 Barco projectors.
The stand also showcased Barco’s IP solutions with Encore3 on its IP wall.
See also: 20 of the best country pavilions at Expo 2025 Osaka
Beckhoff Automation
Beckhoff Automation, an innovator in PC-based control technology and automation software for the entertainment and leisure industries, showcased its collaboration with Riedel and its communication systems for entertainment venues.
This makes it possible for system integrators to integrate open PC and EtherCAT-based control technology components between the Beckhoff and Riedel systems.
The company also spotlighted its IP67 EP3751-0260 EtherCAT Box. This technology connects an acceleration sensor with an inertial measurement unit (IMU), i.e. with a gyroscope. Motion information is then collected together with raw data from the integrated sensors, using ultra-fast EtherCAT communication.
See also: Creating the ultimate guest experience with PC-based control
Christie
Christie, the global visual and audio technology company, collaborated with Augmenta in an interactive, immersive room that explored its theme, ‘Experience is everything’. Here, attendees were immersed in a captivating projection mapped world, powered by Christie 1DLP projectors, Pandoras Box media server and AirScan.
The team also shared details of its new projector, the Sapphire 4K40 -RGBH. This is the world’s first high-brightness hybrid RGB pure laser and laser phosphor projector. It is designed for 2D and 3D applications, and both front and rear projection.
Digital Projection
Digital Projection, a specialist in laser projectors, showcased its new range of 1-chip projectors. Designed for the experience economy, this range features Texas Instruments’ groundbreaking High-Efficiency-Pixel (HEP) DMD for unparalleled colour accuracy and native contrast.
The company also launched the new E-Vision 10000i RGB, an RGB illuminated 1-Chip projector, at the show. The single-chip E-Vision removes the artefacts and colour separation often associated with projectors using a traditional colour wheel while achieving 4K+ resolution, 10,000 lumens, HDR without brightness decay, REC 2020 colour space, and a dynamic contrast ratio of 10,000:1.
Notably, the model’s 0.8″ DMD provides advanced colour with optimised red. When combined with Digital Projection’s laser technology, this delivers colour never before achieved by a 1-Chip DLP projector.
Digital Projection won the Inavate Award for Best Display Technology, for its M-Vision 27000.
Hive
Hive, a company specialising in media control systems and software, demonstrated its dedication to innovation, scalability and efficiency in media control solutions at the show.
The showpiece of the stand was the Beeblade Nexus, the world’s first 8K60 SDM media engine with HDMI Gen Lock. This innovative technology delivers unparalleled performance in a compact, scalable format and offers an exciting alternative to traditional media servers.
The company also played a key role in Panasonic’s ‘Global Teleport’ experience. This demonstrated seamless real-time Unreal Engine and Notch integration on a curved screen.
Hive won the ISE 20205 Best Stand Design Award in the Medium category.
L-Acoustics
L-Acoustics, an industry leader in designing and manufacturing sound systems and technology, presented new products at the show. This included the X6i, X8i, Soka, L2.
Attendees could find out about the firm’s electronics and software solutions, such as LC16D, LA7.16i, LA Network Manager, L-ISA Studio, and Mixhalo.
On the Home & Yacht booth, L-Acoustics team members were on hand to showcase the technology involved in HYRISS.
See also: Sound in service of storytelling: L-Acoustics and Puy du Fou
Listen Technologies
Listen Technologies, a provider of assistive listening, multi-language audio transmission and live-streaming audio solutions, showcased its assistive listening solutions in partnership with Ampetronic.
This included Auri, the first complete Auracast broadcast audio-based assistive listening solution. Listen Technologies and Ampetronic co-developed Auri to enable venues and end users to utilise Auracast broadcast audio technology for assistive listening in public spaces.
Attendees could also explore ListenWIFI, a next-generation audio over Wi-Fi-based assistive listening solution.
See also: Listen Technologies & the power of shared experiences
Modulo Pi
Modulo Pi, a provider of media server solutions with a user-friendly design, showcased its new technologies and revealed details about recent projects.
The firm launched its advanced 3D multi-projector auto-calibration solution at ISE 2025. This module can be used with any projection surface as it automatically manages multi-projector soft edge blending and geometry. This capability allows for automatic projector alignment for video mapping for buildings or immersive venues.
Attendees could also explore an interactive LED experience across two walls and a floor. Powered by the Modulo Kinetic media server, the experienced integrated 2D and 3D LiDARs for real-time tracking of single or multiple visitors, with exceptional precision and ease of use.
Modulo Pi has recently contributed to the reopening ceremony at Notre-Dame de Paris, and the Museum of Art+Light, which featured the largest integration of Modulo Pi’s media servers in the US to date.
Panasonic Connect
Panasonic Connect, a leading audiovisual technology provider, presented its next-generation IP-based Visual and ProAV solutions at ISE 2025, from the new 4K PTZ camera to sustainable LCD projectors and Intel SDM-enabled LED displays.
Attendees could take part in the ‘Global Teleport’ experience at the Panasonic Connect booth by uploading photos from their phones to view them in real-time on a curved screen. This used Hive’s Beeblade media engine.
At a press conference on 4 February, the company shared details of its partnership with ORIX. The newly established Panasonic Projector & Display Company will drive the next generation of visual technologies. It will work to three key pillars: expanding technical expertise to advance innovation in projection, LED and display solutions, delivering end-to-end solutions, and exploring new business opportunities.
Other highlights from the ISE 2025 trade show
Absen showed how vital content is for LED screens, as they teamed up with renowned media artist and director, Refik Anadol for this year’s show. Anadol created a digital art installation, California Landscapes which uses the Stable Diffusion model, an advanced AI technology for image generation. The artwork was displayed on Absen’s MicroLED screen with non-glare, non-reflective technology.
The BrightSign stand displayed its collaboration with LG, with LG’s 49,55 and 65-inch UV5N-E Series models running the BrightSignOS on LG’s embedded SoC multi-core processor. The BrightSign team were also highlighting its new 5-year warranty on all newly purchased and registered Series 5 and beyond media players.
Meanwhile, Disguise demonstrated how its technology is shaping the future of immersive experiences. A highlight was the OmniCal RigCheck API, a new development designed for Top of the Rock. The company also showed its latest EX Range, engineered to seamlessly power permanent installations in museums, theme parks, cruise ships and other immersive spaces.
Innovation in sound and visuals
K-Array launched several new products at the show, including the new Dolomite series which is a full-range tower loudspeaker and the GT12, a multi-purpose full-point source loudspeaker from K-Array brand KGEAR.
The Philips booth had an ‘art of innovation’ theme, using AI to bring Rembrandt’s painting to life on its new dvLED displays. The team highlighted how its technology and creative content can bring new audiences to museums and entertainment venues. Philips has a proprietary control system for Pantone Validates colour performance. With this technology, each brush stroke on the paintings is clear and accurate.
ViewSonic introduced the LDS138-151, a 3rd generation foldable all-in-one LED display. The 138-inch LED display is pre-assembled and removes the need for wall-mounted installation. The control box is integrated into the motorised floor stand, giving a 99% screen-to-body ratio. Its foldable design means it can be moved around easily.
Save the date
Integrated Systems Events is a joint venture partnership between AVIXA and CEDIA – the two leading industry associations for the global audiovisual industry.
The 2026 event will take place in Barcelona from 3 to 6 February.
