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Aardman and Sally Dark Rides to debut new ride concepts at IAAPA Expo Europe 2019

aardman sally dark ride

Aardman has announced its latest partnership with Sally Dark Rides. The animation studio is debuting two new concepts for Aardman-themed dark rides at IAAPA Expo Europe 2019.

The first concept is called Adventure Through Time, which features a new Aardman intellectual property (IP), as well as a magical and exhilarating original storyline with a mischievous heroine.

The heroine discovers a mysterious finger trap hidden in a dusty corner of a museum, before journeying through the ancient worlds of Egyptian Pharaohs, the pirate-infested East China Sea of the 1800s, and the Cretaceous Period.

The second concept is based on the upcoming Shaun the Sheep Movie: Farmageddon, the iconic animal’s next adventure.

Dark ride themed to Shaun the Sheep: Farmageddon

aardman shaun the sheep movie

The new Sally Dark Ride will be space-themed, as per the film, which sees an alien called Lu-La landing on Mossy Bottom Farm.

Guests will join Shaun for an intergalactic adventure as he takes on a mission to help Lu-La find her way home.

Ngaio Harding-Hill, Head of Attractions & Live Experiences at Aardman, said: “Introducing our newest IP gives us the exciting opportunity to reveal the endless potential Aardman offers to attraction partners.

“From our multi-award winning, world famous characters such as Shaun the Sheep and Wallace & Gromit, to brand new IP and concepts featuring Nick Parks’ very own characters, the opportunities to create unique and creative dark ride experiences in collaboration with Sally Dark Rides are limitless.”

Adventure Through Time with Sally and Aardman

Sally’s Director of Marketing and Business Development, Lauren Wood Weaver, added: “As we got closer with the talented folks at Aardman, we realised there is a lot more our two companies bring to the table by working together.

“With our experience in turn-key dark ride solutions, and Aardman’s amazing stories and animation capabilities, we could truly create some dark ride magic for any park looking for a fun, family attraction.”

Aardman and Sally Dark Rides will be discussing the new concepts and opportunities at booth 1230 on September 17 at IAAPA Expo Europe 2019.

Images: Aardman/Sally Dark Rides

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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