Benoit Cornet announces the launch of BoldMove Corporation, a new vendor-independent service for the entertainment market.
Benoit Cornet, founder of interactive technology company Alterface, is pleased to announce the launch of a new business, BoldMove Corporation. The company will advise theme parks and leisure venues on how to select the best technology for their digital attraction.
The new venture is an independent service that will help attractions get ready to entertain visitors once again after the current coronavirus crisis has passed.
The BoldMove team will advise operators on the best technology to ensure high-energy and affordable digital attractions. The company will also build the attraction with a dedicated team, guiding theme parks and leisure providers through the whole budgeting and procurement process. As BoldMove is completely vendor-independent, operators will benefit from a personal service, with the best and most budget-friendly configuration for their park.
In addition to this, the company will also provide advice to technology vendors and ride manufacturers, guiding them in how to apply the right technology for an unforgettable guest experience. The team will support suppliers rolling out IPs, and corporations looking for the right brand experience.
BoldMove’s expertise is based on experience in both the research and academic worlds. It also tracks the technology market and current trends closely, such as the development of VR, AR, MR, multi-agent technologies and AI. Thanks to this knowledge, the company is ideally placed to advise on how these technologies can enhance the guest experience. The BoldMove team has two decades of experience in media-based and interactive attractions.
Preparing for a post-crisis era
Cornet, Founder and Chief Creative Officer of BoldMove Corporation, says: “Everyone is currently battling against a worldwide virus that is keeping the entertainment industry in a firm grip. Now is the time to be agile and prepare for the post-crisis era with attractions that are innovative and smart, offering a fast & high return on investment.
“With BoldMove we are flexible and neutral, and help customers achieve the most efficient, fun and future-proof digital attractions to revive their parks and venues.”
During his time as Alterface founder & CEO, Cornet was a key part of some world-first projects, such as the first interactive theatre, Desperados, and the first rotating theatre, The House. He was also part of the team behind the award-winning Erratic Ride Popcorn Revenge in Walibi Belgium.
BoldMove is developing a trustworthy global network of partners, including Polymorph, Painting with Light, King Concept, Pure Imagination, Bonart, and more. The company is also welcoming other experts to join the network.
“In this industry, it’s all about people! The current crisis demonstrates more than ever before the need to cooperate and forge strong partnerships with people you can rely on,” says Cornet.
“We complement our core management, sales & project teams with dedicated experts from creative & concept development and master planning to technology implementation. This allows us to offer the best of everything and infuse projects with innovative technologies, creative ideas and broader perspectives. As a result, the customers profit from an aligned expertise to offer visitors the best ever digital experience!”