Convious, a leading eCommerce platform for the leisure industry, has announced that 10% of all theme parks in the UK are utilising its platform to optimise conversation rates and boost their bottom line.
The Convious platform, which was created especially for experience economy firms, employs AI to help operators interact with visitors and to streamline the digital journey for both guests and operators before, during, and after their visit. Destinations can gain complete insight and visibility with solutions for dynamic pricing strategies, maximising visibility through marketing, improving the guest experience, and optimising parkwide operations.
Proven results from UK clients
The firm constantly improves its algorithms and the Convious platform to guarantee that operators are getting the most out of reservations, promoting advance planning for revenue visibility, and making more money from last-minute bookings.
Drayton Manor Resort, West Midlands Safari Park, and most recently Crealy Theme Park and Resort are some of Convious's UK partners. In May, Crealy went online with Convious to increase summer reservations. The park has more than doubled its conversion rate from 2.09% to 4.4% in only three months.
Andy Povey, VP of business development in the UK & US at Convious says:
“Representing 10% of the UK theme and amusement park market is a fantastic achievement. Outdoor attractions in the UK have faced a challenging summer season, with one of the wettest Julys on record. With our dynamic and real-time pricing strategies, we have been working with our partners to turn this around, ensuring they are being responsive to optimise conversion rates and draw visitors in. The results from Crealy speak for themselves.”
Convious will be running a series of free daily talks on the show floor at IAAPA Expo Europe 2023 at booth B-2006. IAAPA Expo Europe is taking place 25–28 Sep 2023 in Vienna, Austria.
