Andy Povey

Andy Povey has spent more than 30 years in the visitor attractions industry, witnessing first-hand the evolution of guest experiences from paper tickets and call centres to mobile commerce, personalisation and AI-driven engagement.

Now Managing Director of Merac, Andy is helping attractions create more connected, guest-centric experiences that drive revenue, loyalty and operational efficiency.

Before joining Merac, Andy held senior leadership positions with Merlin Entertainments, Gateway Ticketing Systems and Convious, building a reputation as one of the industry's leading voices on digital transformation, guest conversion and customer experience. He is a regular speaker at international industry events and a passionate advocate for improving the guest journey through better technology.