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Disney partners with Hitachi on analytics and IoT

walt disney world resort

Hitachi has teamed up with Disney to provide ride and show analytics at Walt Disney World Resort and Disneyland Resort. Hitachi will create intelligent, data-driven solutions to enhance the experience.

Hitachi Vantara, Hitachi’s US unit, is now the official ride and show analytics provider for the theme parks in Florida and California.

The company will help create intelligent, data-driven solutions with DataOps in order to enhance the operational efficiency of Disney’s shows and attractions.

“Walt Disney World Resort and Disneyland Resort have delighted their guests with one-of-a-kind experiences for decades,” said Brian Householder, CEO of Hitachi Vantara.

Immersive experiences with more operational efficiency

slinky dog dash

“We are thrilled to work with Disney to provide intelligent, data-driven solutions that allow Disney to continue its legacy of delivering immersive experiences with increased operational efficiency.”

In order to collect and provide data analysis for the Disney theme parks, Hitachi will use its Lumada data management and Internet of Things technology (IoT).

The guest experience will also be enhanced, by combining Disney’s innovative entertainment experiences and Hitachi’s data-driven solutions.

“From the very beginning, Disney Parks have been an example of how innovation and incredible stories and characters can come together to create something truly special,” said Trevor Larsen, Executive VP, Facilities & Operations Services, Disney Parks.

Hitachi will use Internet of Things (IoT) technology

disney magic kingdom

“Working with Hitachi Vantara and its portfolio of data-driven technologies, we can continue to take our guests on unbelievable adventures delivering consistently outstanding experiences for every guest, every time.”

Disney and Hitachi have already installed various solutions at attractions at Walt Disney World, including Slinky Dog Dash, Toy Story Mania, and Alien Swirling Saucers.

As Walt Disney World Resort continues its historic transformation of Epcot, Disney has created the Epcot Experience, an immersive attraction depicting the upcoming changes.

Epcot is adding the first attraction inspired by Mary Poppins, as well as Guardians of the Galaxy: Cosmic Rewind, and the Moana-themed Journey of Water.

Images: Disney

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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