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Evergrande fairytale theme park project for Xixian

IDEATTACK to create China's first two 'game-changing' Evergrande Fairytale Theme Parks

A new Evergrande fairytale theme park in China’s Shaanxi province will showcase the cultural heritage of the Qin and Han Dynasties.

A strategic cooperation frame agreement has been signed between the Xixian administrative committee and the Evergrande Group.  The new fairytale theme park will be built in Xixian New District in Northwest China’s Shaanxi province.

Visitors will be presented with attractions based around characters and themes from Chinese history and culture.  In particular the park will showcase the cultural heritage of the Qin Dynasty (221-206 BCE) and Han Dynasty (206 BCE-220).

“The project is based on historic culture and will highlight Chinese cultural elements,” says Yang Zhanwen, director of Xixian’s Qinhan New City.  The project is expected to add extra power to promoting the area’s culture industry.

The project’s target demographic is children aged two-15 years old.  High tech will improve their interactive experience.  33 large scale rides are planned, making the scale of the new park much larger than other parks, including the Disney Resort, which usually contain 18-22 rides.

Alongside the theme park, the project will include high-end hotels and facilities for commerce.

Evergrande Group is China’s second largest property development group by sales. It is based in southern China’s Guangdong Province.  The company states that tourism is now their key investment field.  Evergrande has invested in 15 ‘Children’s World’ theme park projects, scheduled to open to the public in the next two to five years.

It is expected that tourist numbers at each theme park will reach from 15 million to 20 million, creating 20 billion yuan ($3 billion).

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