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Holovis Attractions to Launch Pocket RideView VR Design Suite at EAS


Holovis Attractions will be launching their latest VR innovation – Pocket RideView – at EAS.  

Pocket RideView is a system that combines the solution provider’s e-ticket attraction design prowess and content creation expertise in a development tool that brings clients and ride designers together to create genuinely memorable, guest-centric experiences. 

Holovis’ Pocket RideView brings the features of the established RideView design VR suite, enabling creative and technical teams explore their designs in a 1:1 scale and real time setting traditionally achieved in a CAVE environment, to any mobile device deploying the latest AR (Augmented Reality) capabilities.

Holovis’ Media Division, headed by VP of Development Amy Steele, has quickly grown to be the largest team of immersive storytellers, content creators, gaming specialists and digital artists currently working in the media attraction/dark ride space.  Through the complete integration of media and content creation with the ride design, motion vehicles, control systems and the most demanding AV requirements, Holovis delivers an a truly optimised guest experience, helping to eliminate the usual compromises and technical trade-offs often needed at the later stages of the project.

Commenting on the announcement, Stuart Hetherington, CEO of Holovis said, “This solution takes the dark ride and attraction development review process to a whole  new level of functionality,  allowing teams to be immersed in their creations from anywhere in the world. By bringing projects to life in this highly accurate augmented reality, it allows groups to analyse their work at a much more detailed level, with the digital assets brought to life creating an immersive intensity that connects them to the ride experience, speeding up the design process, improving accuracy and reducing costs. It’s also a great tool for keeping senior execs and stakeholder communities informed and engaged.

“Dark ride content and media for this attraction segment is about much more than high quality film. To create a truly sensational media and motion based attraction you need to be able to immerse riders entirely into a new reality with real time configurability, sharp interactivity and rich personalisation. The storyline also needs to combine a compelling narrative with original gaming elements, all brought together to make every scene count and the whole experience one that will never be forgotten.”

Crimson Wing

Watch this space – Holovis plan to show the world’s first, real time, dark ride, interactive game solution running in a 3D dome at the IAAPA Attractions Expo in November.  Crimson Wing integrates immersive visuals and spatial audio built into an original storyline with perfectly synched motion and incredibly accurate interaction, demonstrating what the next generation dark ride style experience will look like.

To find out more, visit Holovis on booth C104 at EAS.

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