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NBA Experience opens at Disney Springs with Bob Iger and basketball stars

nba experience disney springs

NBA Experience has opened at Walt Disney World Resort’s Disney Springs. The new attraction boasts 13 interactive elements and hands-on activities.

The state-of-the-art immersive experience features interactive games and experiences, as well as a shop selling NBA and WNBA merchandise, across 44,000 square feet and two floors.

Inviting visitors to enter the world of professional basketball, the experience was developed by Disney Imagineers in collaboration with the NBA.

“NBA Experience lets everybody who loves the game, live it,” said Bob Iger. “We’re excited to open the doors to a fun and unique experience for fans of all ages.”

Interactive NBA-themed games and experiences

The grand opening on August 12 was attended by Naismith Basketball Hall of Famers Kareem Abdul-Jabbar and Grant Hill, as well as Dwyane Wade, Brook Lopez, Mike Conley, Victor Oladipo, Aaron Gordon, Udonis Haslem, and Swin Cash.

When guests arrive at the NBA Experience, they will feel like they’re walking through the players’ tunnel at an NBA or WNBA arena.

NBA Experience includes the ‘Slam Dunk Challenge’, as well as an activity testing shooting skills, and a way for guests to compare their skills to those of the world’s best basketball players.

Visitors will also experience what it’s like to be chosen in the NBA Draft, and the experience offers learning opportunities using interactive displays, films and trivia.

NBA Experience opens with basketball stars

nba experience disney springs

“I want to thank Bob Iger and the Walt Disney Imagineering team for capturing the authentic NBA experience at this landmark destination at Disney Springs,” said NBA Commissioner Adam Silver.

“Disney creates memorable experiences better than anyone, and we are thrilled to share the excitement of NBA basketball with fans and Walt Disney World guests from around the world.”

Meanwhile, Disney recently revealed it will announce a “secret” project later this month at D23 Expo with a presentation called: ‘Secret Walt Disney Company Project’.

Images: Disney

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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