Leading image capture partner for the leisure and entertainment industry, Picsolve, has launched a new report focusing on the Asian Attractions and Theme Park industry.
The report looks at the spending power and habits of the region’s rising middle-class and explores how operators can capitalise on the opportunities this new entertainment-hungry sector offers.
Using research collated by Norstat in May 2015 of 100 Hong Kong-based residents who have been to a theme park in Asia in the previous 12 months, Picsolve's report focuses on four specific areas: the profit opportunity, reasons to visit a theme park, capturing the memories and the demand for digital.
Key findings include:
- Theme park attendance in Asia has risen by 13% in the past two years.
- Hong Kong citizens are willing to spend up to £95 per person during a day out at a theme park.
- These citizens prefer to travel in large groups – a key trait of the Asian market – which, alongside a large spend per head, brings significant profit opportunities for park operators.
- 96% of Hong Kong residents browse the internet and social networking sites on their smartphone every day – the highest percentage across Asia.
- 55% of 18-25 year olds are very likely to share photos of their day out on social media.
- Over a quarter of 36-45 year olds are likely to spend more money at a theme park if they are offered a digital download code to access their images instantly on a mobile device.
- Females are more likely to share their photos than males.
- 50% of citizens are excited by the concept of virtual reality on rides. Asian amusement-seekers are also keen on elaborate live entertainment with special effects and high-tech.
- Nearly 40% of Hong Kong-based citizens would only visit a theme park for a special occasion.
The report concludes that, while the Asia market is undoubtedly flourishing, theme-park operators need to understand the particular cultural demands and desires of their potential visitors if they are to make the most of the region's opportunities.