project:syntropy, creator of technology and display solutions for dome cinemas and immersive attractions, says that quality over quantity can help attractions to reduce their environmental footprint.
In the midst of the climate crisis, which has long-term implications for the sustainable development of all countries and will influence the operations and design of future attractions, the company is looking at how we can reduce our environmental footprint.
Focusing on quality
Giulia Barbero manages project:syntropy’s Singapore office and has been based in Asia since 2012. In 2020, she earned an MBA from INSEAD, one of the leading business research institutes on sustainability.
“The launch of The Singapore Green Plan 2030 inspired me to brainstorm how the theme park industry could reduce its environmental impact,” she explains. “And my research led me to a simple answer: quality”
The company believes that a strong focus on quality, which is one of its core values, is the key to reducing its environmental impact, saying:
“Internally we always aim to improve our efficiency, reduce the waste, and improve the management processes to create the highest quality dome attractions. Quality not only guarantees that our customers are satisfied with our products but also, reduces the ecological footprint of the company’s activities.”
Quality is important because when developers invest in high-quality products and services, they will need to buy fewer attractions and will tend to source from sustainable suppliers. Good quality attractions, when combined with a rigorous maintenance system, are safer and last much longer. 2D domes from project:syntropy can be upgraded to 3D projection, and 3D domes can be equipped with interactivity to keep visitors engaged and wanting to come back for more.
Sustainability is also increasingly important to the consumer, with a study by McKinsey showing that Gen Z is not only turning away from unsustainable brands but is also willing to pay more for sustainable products. This in turn means that a more sustainable theme park could earn operators a ticket premium in the future.
project:syntropy also recently shared a list of insights to help operators to select the dome attraction that is right for their venue.