Clip ‘n Climb, an international leader in the fun climbing market, has announced a structural reorganisation that will result in its New Zealand-based activities moving to a central Clip ‘n Climb hub in the UK.
The company began in Christchurch, New Zealand, where it was founded by John Targett and Tim Wethey. The first centre, in 2005, was a big success and marked the beginning of the ‘fun climbing’ industry. Now, Clip ‘n Climb is the international market leader and is always introducing innovative new products.
In 2015, Clip ‘n Climb became part of EntrePrises, another pioneer in the climbing-wall industry which dates back to 1985. The company has been particularly successful in the UK, where it now has more than 80 centres.
UK success story
In 2017, Clip ‘n Climb opened a flagship centre in Plymouth, UK, where it is able to showcase all of its products and technology as well as highlighting its successful approach to centre management. In August 2020, despite running at only 50% capacity due to COVID-19 restrictions, the venue welcomed more than 3,080 climbers, generating a turnover of £42,000.
The company’s UK sales team is continuing to drive growth in the country. One member of the team, UK Sales Manager Vicky Coupe, has such belief in the product that she opened her own Clip ‘n Climb centre in Preston in February 2017.
Building on its success in the UK, Clip ‘n Climb chose to launch its franchise programme there and already has many contracts signed and openings planned for the coming year. This business model offers franchisees a complete turn-key leisure business model, including design and installation as well as a full franchise training and support programme.
As of 1 April 2021, Clip ‘n Climb will centralise its operations to its UK production centre and the New Zealand site will close. Product development and innovation will take place at the base in Kelbrook, supported by Entre-Prises.
Benoit Beylier, MD of the Sportainment and Climbing Division, says this is a positive step towards Clip ‘n Climb’s expansion plans and the company’s commitment to the forecasted growth of the sector.
Elsewhere, developments are ongoing with multiple international projects. Clip ’n Climb’s sister company Fun Spot is also promoting its products, creating new possibilities for FECs, mall developers and multi-activity centres.
Earlier this year, Clip ‘n Climb also created a branded website and booking system, meaning customers have an improved experience and centres can easily manage bookings.