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SEVEN highlighting vision for Saudi Arabia at IAAPA Expo 2019

seven ceo bill ernest

Saudi Entertainment Ventures (SEVEN) is unveiling its blueprints for theme parks, entertainment destinations and movie theatres in Saudi Arabia at the IAAPA Expo 2019 in Orlando.

According to a press release, SEVEN is attending the IAAPA Expo, where it will highlight its vision for Saudi Arabia’s leisure and entertainment sector. The company is also searching for global partners to help with its vision for the Kingdom.

SEVEN, a subsidiary of the Public Investment Fund (PIF), is developing a world-class entertainment ecosystem in Saudi Arabia. The country aims to be on the top ten list of global entertainment destinations by 2030.

“To ensure our entertainment offerings across Saudi Arabia are world class, we are constantly looking to partner with global innovators, game-changers and those with deep industry experience,” said Bill Ernest, CEO of SEVEN.

SEVEN searching for global partners at IAAPA Expo

“That’s why SEVEN is keen to speak with as many people as possible in the sector – so IAAPA is a must-attend event for us.”

SEVEN will bring family entertainment destinations to Saudi Arabia, which are part of the $64 billion plans unveiled for Saudi Arabia’s Vision 2030.

Each of SEVEN’s planned entertainment destinations will feature a cinema, augmented reality (AR) activities, green open spaces for sports, and entertainment, live shows and F&B.

The company has also partnered with AMC Group, the largest cinema operator in the world, to launch 50 cinemas in Saudi Arabia over the next ten years.

Entertainment destinations and cinemas in Saudi Arabia

SEVEN’s plans are already underway with two entertainment destinations in Riyadh. There are also plans for Saudi’s Eastern Province, including family entertainment destinations and a theme park.

SEVEN’s parent company PIF expects the company’s projects to serve more than 50 million visitors annually. They are expected to create more than 22,000 direct jobs, and contribute to the GDP with around SAR $2 billion each year by 2030.

Image: SEVEN

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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