Six Flags Entertainment Corporation has announced that 2016 was its seventh consecutive year of record financial performance.
Revenue grew by $55 million or 4 percent to $1.3 billion, driven by a 5 percent increase in visitors combined with Six Flag’s pricing strategy and international licensing program.
Attendance at Six Flags properties in 2016 grew by 1.6 million to 30.1 million, a new record, as a result of season pass and membership sales and additional visitors drawn to special events like the Fright Fest® and Holiday in the Park®. Season pass holders accounted for 60 percent of total visitation.
Adjusted EBITDA2 for the full year grew to a new high of $507 million, up $25 million or 5 percent over prior year, and up $32 million or 7 percent on a constant currency basis.
Commenting on the results, John Duffey, President and CEO, said, “Our strategy is working as we introduce innovative attractions in every park, increase season pass and membership sales, implement strategic pricing gains and in-park revenue initiatives, and grow our international licensing business.
“With strong attendance momentum and a 15 percent increase in our Active Pass Base, we are very well-positioned for the 2017 season. We remain confident in our ability to deliver our goal of $600 million of Modified EBITDA in 2017 and continue to work toward our long-term aspirational goal of $750 million of Modified EBITDA by 2020.”