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American Express signs agreement with Atlantis, Palm Jumeirah resort for ultimate hospitality experience


American Express Middle East and North Africa, leader in premium payment solutions, announced today that it has entered into a partnership with Atlantis, Palm Jumeirah in Dubai offering its Cardmembers the opportunity to experience warm Arabian hospitality at one of Dubai’s most prestigious locations. The offers, exclusive to American Express Cardmembers worldwide include a range of packages designed to provide the ultimate experiences at the hotel and waterpark at Atlantis, Palm Jumeirah.

The "American Express Discover Atlantis" offer is available to American Express Cardmembers which includes double occupancy deluxe guest room accommodations, all featuring waterviews, either of the Arabian Gulf or the azure waters of The Palm Jumeirah, breakfast and unlimited access to the waterpark Aquaventure, 17 hectares of thrilling waterscape and The Lost Chambers, an underwater world of the lost city of Atlantis to discover. The packages are exclusive to American Express Cardmembers and are available from 26th October to 26th December 2008.  Reservations can be made from during 1 October to 11 December.

Peter Fawn, Director – Establishment Services Group, American Express Middle East & North Africa, said: "We are delighted to partner with a highly-prominent property as Atlantis. Its strong emphasis on personalised hospitality set within an exceptional environment, makes Atlantis one of the most keenly anticipated leisure destination of the world.

"Travel and hospitality are among the largest areas of spend by our Cardmembers, growing well over 30 per cent year to date. Our Cardmembers are accustomed to the finest in travel and hospitality. We are delighted to offer them this exceptional opportunity to indulge in a new era of luxury living and a whole new level of leisure at the latest and most prestigious of Dubai’s hospitality industry located on the coastline of the largest man-made island in The World."

He added that American Express is also running a parallel exclusive promotion for its Platinum Cardmembers, for the premium Atlantis suites.

Brett Armitage, Senior Vice President, Sales at Atlantis said: "Atlantis is the first truly integrated entertainment destination in the region and is set to enthral discerning customers. Naturally, this will appeal to a premium audience such as American Express Cardmembers. This is a partnership between two elite brands, and we look forward to creating many more lifestyle-enhancing opportunities together."

With its enviable location atop the crescent of The Palm Jumeirah, the opening of Atlantis, The Palm will be a landmark event, redefining tourism in Dubai as the first truly integrated entertainment resort.  Transporting guests into a dazzling, imaginative world, the resort encompasses a 46 hectare site, a world class waterpark  with 17 hectares of water themed amusement at Aquaventure, extensive fresh and salt-water pools and lagoon exhibits, an open-aired marine habitat second only to Mother Nature, a seemingly endless stretch of beach, luxury boutiques, numerous dining choices including four celebrity chef restaurants, an exciting nightclub, a Spa and Fitness Club, and 5, 600m² of meeting and function space.

About American Express:
American Express Company is a diversified worldwide travel, financial and network Services Company founded in 1850. It is a world leader in charge and credit cards, Travellers Cheques, travel, financial planning, business services, insurance and international banking.

AMEX (Middle East) B.S.C. (c) – AEME established its presence in the Middle East in 1959 and set up its first office in Bahrain in 1979. In 1992, American Express became a joint venture company owned by Mawarid Investment Limited and American Express.

Operating in 18 markets in the Middle East and North Africa region, AEME issues dollar currency Credit and Charge Cards: Personal (Green), Gold, Platinum as well as Company and Corporate Cards. Since 2001, with the introduction of its first local currency Credit Card in the United Arab Emirates, AEME has been introducing a range of local currency Credit Cards across the region.

American Express Cards are accepted at millions of locations in more than 200 countries and territories worldwide.

About Atlantis, The Palm, Dubai:
Atlantis, The Palm is a 1, 539 room, ocean-themed destination resort located at the centre of the crescent of the man-made Palm Jumeirah in Dubai. This US$1.5 billion joint venture project was developed with Dubai Government owned, Istithmar. Opening in September 2008, the resort will utilise the 46 hectares site with 17 hectares of water park amusement, further marine and entertainment attractions and a collection of some of the most renowned world-class chefs including Nobu, Giorgio Locatelli, Santi Santamaria and Michel Rostang.

Atlantis, The Palm will offer an unprecedented entertainment centre, an impressive collection of luxury boutiques and shops and extensive meeting and convention facilities.  It will be home to one of the largest open-air marine habitats in the world, with some 65, 000 marine animals in lagoons and displays including The Lost Chambers, a maze of underwater corridors and passageways providing a journey through ancient Atlantis.

For further information, contact:
Sudha Hemmad / Nicholas Nesson / Gunjan Chaurasia
ASDA’A Public Relations
Tel: +9714 3344550

Maya Al Baradie
Head of PR & Corporate Communications
American Express Middle East & North Africa

Ashley McBain
Director of Public Relations
Atlantis, The Palm,
+ 971 4 426 0325                                    

See also
Amusement Whitewater completes work on Atlantis, the Largest Themed Construction Project in the Middle East
Life in Dubai : Cranes, Waterparks and Atlantis… 
Dubai: Themed Design and Architecture Straight from the Catwalk
Letter from Dubai: Head-Over-Heels Race to the Future Causes Growing Pains

© Press Release 2008
from ASDA’A Public Relations

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