With the first blooloopLIVE conference fast approaching – 1st May in London – we are pleased to announce further details of the day’s second session; “Content”.
blooloopLIVE is a collaboration between Blooloop and United Kingdom Trade and Industry (UKTI) and will be the country’s first “cross-sector” conference for visitor attractions professionals.
Looking at, ”The Future of Attractions” the day will highlight four key areas; Brands, Content, Technology and Strategy. Key executives from some of the world’s leading visitor attractions will outline their plans and discuss the trends and developments that impact strategy.
The day’s second session, “Content” is sponsored by Electrosonic, a world leader in audiovisual technology 
for the entertainment and attractions sector. It features three presentations, each looking at the challenge of creating a memorable and/or educational experience for digital savvy visitors in the face of increasing competition for leisure time and sophisticated in-home entertainment.
Simon Egan and Johnny Lyle will talk about delivering a visitor experience with a particular focus on the unique and award winning BeWILDerwood park in Norfolk.
Simon co-founded and oversaw the successful commercial development of BeWILDerwood, “a curious treehouse adventure world” in a quiet corner of East Anglia, which won regional, national and international awards for the quality of its visitor experience, its brand and overall design effectiveness. Currently planning a second BeWILDerwood park in the UK Simon is enjoying advising other attractions on the balance and blend of visitor experience, operation and brand 
compliance.
Johnny Lyle has worked on over 18, 000 design projects in his 22 years of running a brand consultancy and is currently interim Marketing Director at BeWILDerwood. He also advises the Arts Council on commerciality, the National Trust on Visitor Experience and lectures at three universities.
As Head of Content Production at London's Natural History Museum, Louise Fitton has over a decade’s experience in major museums (she was at the science Museum before joining the NHM in 207) and her current role involves her building high-performing professional teams to ensure the development, production and delivery of the Museum’s public programme.
Larry Kasanoff , CEO/Chairman of Threshold Entertainment Group is a world renowned film, animation, live stage and television producer with an expertise in developing dynamic content for some of the world's most recognisable brands in the entertainment business. He has raised well over a billion dollars in the film 
business and been instrumental in the production of over 200 feature films, including T2: Judgement Day, Platoon, Dirty Dancing and True Lies.
Larry believes that if you want to see the future of film, you should go to a theme park. He will speak about the transition from screen to experience and highlight how motion based experiences and real time interactions are changing the way the films are shot.
With just three weeks to go and tickets selling quickly, do contact vickie.howes@blooloop.com if you would like to book your place at blooloopLIVE. Discounts available for TEA members and groups – please ask for details.
Image: Mastodon Skeleton kind courtesy Natural History Museum
