Related: Cedar Fair Announces Free Admission to Military Personnel / Cedar Fair & Affiliates of Apollo Global Management Mutually Terminate Merger Agreement
Park Guests Can Save on Advance Purchase of Admission
InComm Canada, the leader in sales and marketing of prepaid products and innovator of transaction processing, has signed an exclusive agreement with Canada’s Wonderland to launch prepaid admission ticket products at select Shoppers Drug Mart and Mac’s Convenience stores in the Greater Toronto area during the 2010 summer season. Capitalizing on InComm’s history of success, Canada’s Wonderland is looking forward to maximizing its customer exposure while increasing profitability.
InComm will initially be launching three products including a Single-Day pass, a 2-Day pass, and Junior/Senior passes. T
he Single Day ticket is a discounted product which allows a park guest to purchase their admission ahead of time while saving up to $14. The team plans to launch an additional product in the fall which will allow a guest to participate in Halloween-themed evenings in October.
"We are excited to partner with a premiere theme park like Canada’s Wonderland, " said Brian Parlotto, Senior Vice President of Consumer Products and International. "InComm is committed to being the leader within the prepaid industry, and opportunities like this allow us to create a value proposition for both our product and retail partners and their customers that is unrivaled in the category today."
"Partnering with InComm is an excellent opportunity for us, " said Dave Phillips, Vice President of Marketing and Sales, Canada’s Wonderland. "Leveraging InComm’s top tier retail relationships and distribution network along with their proven brand leadership will give us the ability to significantly expand the availability of our ticketcard products and capture the attention of new customers."
Just in time for the kickoff to the summertime season, the retailers will be making a special merchandising push around the ticketcard products. Mac’s Convenience Stores will highlight their offerings with an exclusive display at the cash counters.
About InComm:
InComm is the industry leading marketer, distributor and technology innovator of stored-value gift and prepaid products using its state-of-the-art point-of-sale transaction technology and payment solutions to revolutionize retail product sales and customer experiences. With nearly $10 billion in retail sales transactions processed in 2009, InComm is the nation’s largest provider of gift cards, prepaid wireless products, reloadable debit cards, digital music downloads, content, games, software and bill payment solutions. InComm partners with consumer brand leaders around the world to provide more than 200, 000 retail locations the products and services their customers demand. Since 1992, InComm’s patented technologies have made the buying process easier for consumers while streamlining the selling process for product and retail partners. InComm is headquartered in Atlanta, GA with offices in Canada, Japan, Mexico, Puerto Rico, the United Kingdom, Arkansas, California, Colorado, Florida, Georgia, Minnesota, Oregon, and Texas. To learn more about InComm, visit www.incomm.com or call 1.800.352.3084.
About Canada’s Wonderland:
Canada’s Wonderland is owned and operated by Cedar Fair Entertainment Company, a publicly traded partnership that is listed for trading on The New York Stock Exchange under the symbol "FUN." In addition to Canada’s Wonderland, Cedar Fair owns and operates ten other amusement parks, six water parks, one indoor water park resort and five hotels. Cedar Fair also operates the Gilroy Gardens Family Theme Park in Gilroy, Calif. under a management contract.
