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Theme Parks: Alton Towers Resort to participate in Facebook® Deals


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Enter the Alton Towers Theme Park with up to three friends completely free on 18 February 2011. First 100 people also get a free stay in one of the fantastically themed Resort hotels

Alton Towers Resort is to participate in the launch of Facebook Deals, offering special discounts when guests check in on their mobile phone at the Theme Park using Facebook Places. 

On Friday 18th February, the Alton Towers Theme Park will open a day earlier than planned for the Half Term holiday, offering exclusive use for anyone who checks in on that day only. Located in Staffordshire, the UK’s number one theme park will offer a selection of its iconic rides and attractions, including the twists and turns of Nemesis, the intense vertical drop of Oblivion and a range of family favourites, completely free!

The first 100 people to check in will also receive a free one night stay in one of the fantastically themed Resort Hotels – located on the doorstep of the action! After an exhilarating day, relax with a stay in the unique Alton Towers Hotel or the fun-filled Caribbean-themed Splash Landings Hotel.

Andrea Fox, head of consumer marketing at the Alton Towers Resort, comments, “We are truly excited to be involved in the launch of Facebook Deals in the UK and help people share the Alton Towers Resort experience with their friends. Opening up the Alton Towers theme park free of charge for people who check in on Facebook is an amazing opportunity to experience the fabulous selection of rides and attractions we have at the Resort, as well as giving us the chance to get involved in an exciting and innovative launch.”

To take advantage of free entry to the Alton Towers theme park, visit on Friday 18th February from 10am until 4pm and check in via the most recent version of the Facebook app or Smartphone at Click on the Deal to claim it and show your phone screen to the admissions booth located at the theme park entrance.

Facebook Places gives people the power to easily share where they are with friends on Facebook, find friends who are nearby, discover new places and now, take advantage of special deals by checking in.

For further information please visit or where you can become a fan of the Alton Towers Resort!

Joanna Shields, VP EMEA, Facebook, comments, ““With the announcement of Deals, we’re linking online conversations to offline foot traffic.  And because people see what their friends do on Facebook, Deals helps businesses become even more social as people will see deals through the people who matter most – their friends.”MERLIN ENTERTAINMENTS GROUP is the leading name in location based, family entertainment, and has seen the most successful and dynamic growth of any company in the sector over the last five years.   Europe’s No 1 and the world’s second largest visitor attraction operator, Merlin has 63 attractions, 6 hotels and two holiday villages in 13 countries, across 3 continents.   The company aims to deliver memorable and rewarding experiences to its 38.5 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and 15000 employees.   

Merlin Entertainments operates the following attractions – SEA LIFE – the world’s biggest aquarium brand, Madame Tussauds, LEGOLAND, The London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK, Chessington World of Adventures & Zoo, Heide Park, and Earth Explorer.  All brands which are distinctive, challenging and innovative – and which have great potential for growth in the future. Visit for more information.   In the UK Merlin also operates the Blackpool Tower attractions – the Ballroom, Circus, Jungle Jims – and from Autumn 2011 – the Blackpool Tower Dungeon; Blackpool Tower Eye observation deck with 4D preshow.

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