Lo-Q plc (“Lo-Q” or the “Company”), the AIM listed provider of virtual queuing systems for theme parks and major attractions, is pleased to confirm, further to the announcement on 16 February 2011, that it has signed a three year extension to its existing contract with Dollywood of Tennessee "Dollywood”), Tennessee’s largest tourist attraction with over 2.5 million visitors last year, to continue to provide its virtual queuing system.
Dollywood is owned by Dolly Parton and operated by Herchend Family Entertainment Group, a group that manages another 25 family entertainment parks across ten states in America.
Dollywood has used Lo-Q’s virtual queuing system since September 2006 and the contract also covers technical assistance and support as well as software updates and maintenance.
“Dollywood is thrilled with our relationship with Lo-Q, ” said Jason Boothe, Dollywood Director of Attractions and Amusements. “We’ve experienced a mutually beneficial relationship for several years and we are looking forward to working together for the next several years providing a great virtual queuing option for our guests.”
Tom Burnet, CEO of Lo-Q commented, “I am very pleased to have signed this extended agreement with Dollywood. To have signed a three year extension is a real endorsement of our Q-bot technology and the benefits which it brings not only to the end user, but also to the park operator.”
Lo-Q plc (AIM: LOQ) design, install and operate systems which allow members of the public to make ride and show reservations when they visit a theme park or other attraction. The dynamic virtual queuing concept arose because of a wait in a line by Leonard Sim and his family in a Florida theme park in the 90’s. The ride had mechanical problems, which meant that the almost 2 hour wait was only a waste of time.
Lo-Q plc is directed by an experienced board supported by a strong management team and dedicated staff. Our headquarters and development labs are at Ruscombe Park, Twyford, where we employ a team of highly skilled engineers carrying out our hardware, software and systems design and run our sales organisation. We have our USA headquarters in Lithia Springs, Georgia, where support, financial, installation and operational staff are based.
Lo-Q’s flagship product, VQ2020, is a true virtual queuing system for theme parks. Lo-Q’s proprietary hand-held units, called Q-bots, are used in major theme parks around the world. By the end of 2010 Lo-Q passed its 6 millionth user of the Lo-Q system. The company has extensive patents or patents pending in Europe, USA, Hong Kong and Japan and is investigating other markets for queuing technology.
Lo-Q also owns a Q-txt product which allows mobile phone users to reserve their place in line. Users purchase credits that are used to reserve a time to ride. The user then receives a text with details of their reservation, time and a unique code which is used to gain entry and verify their booking.